3 Popular SUVs You’ll Pay Extra for in 2023

Have you seen a dealership markup added to a car, truck or recently? This usually happens when there is more demand than supply, and some have skyrocketed in popularity this year. Here are three popular SUVs you’ll pay more to enter in 2023.

When vehicles with additional dealership markups added to the MARP were researched, the Mercedes-Benz G-Class was at the top of the list. Demand for the G-Wagon far exceeds the supply that Mercedes puts out, meaning big markups for buyers.

It’s elegant enough, it’s not up to the standards of any other category. Mercedes-Benz claims it’s off-road capable, but there are better SUVs out there for off-roading. At the same time, there are also more comfortable luxury SUVs on the road.

Either way, Mercedes-Benz G-Glass is about as glamorous as it gets, and you can expect to pay extra for that glam. The average markup was $14,982 on top of the $192,812 MSRP. Some sources say G-Wagon sales are declining as the new year rolls around, so keep an eye out for that.

Average MSRP: $192,812

Average transaction price: $207,794

A new Land Rover Range Rover hit the market this year and buyers can’t get enough of it. While a previous generation Range Rover was still available from some dealerships, the newer one will not be confused with that version. All new looks, powertrains and interior materials make this version stand out.

The Range Rover is priced between $101,000 and $211,200, but the average MSRP was around $132,066. Edmunds said buyers could expect to pay an additional $8,454, bringing the average transaction price to $140,520.

Average MSRP: $132,066

Average transaction price: $140,520

You may notice extra markups added to the price of the Cadillac Escalade ESV

A 2023 Cadillac Escalade ESV | Cadillacs

For those needing lots of space and luxury, ESV checks those boxes. This 2023 Cadillac has a price range of $82,295 to $152,195, but buyers have been subject to markups due to its popularity. The ESV is just a longer wheelbase Escalade with more room in the third row and cargo area.

Edmunds found that buyers were paying a margin of approximately $6,255. Not as bad as some of the other options on the list, but it will still push the average transaction price up to $116,204. The good news is that the National Highway Transportation Safety Administration already gave the 2023 ESV a four-star safety rating, so you’re getting a safe and popular SUV you’ll pay extra for.

Average MSRP: $109,949

Average transaction price: $116,204

It seems that many of the popular SUVs you’ll pay extra for are full-size. The Lexus LX 600 and Toyota Sequoia also made the list, but were subject to minor markups. Would you pay extra for your dream vehicle?

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