More than half (53%) of all consumers in the United States turn to a search engine like Google to find information about a product before making a purchase.
Yes, organic search continues to be the highest return on investment channel.
If you are not incorporating SEO into your digital marketing strategy, you may be missing out on a great opportunity.
It’s 2022, and SEO is more important than ever for direct-to-consumer (DTC) e-commerce brands.
Done right, you can use educational content to achieve high-ranking search results that boost your brand authority and bring in more qualified customers than ever before — and they have the potential to Revenue is attributed to your content efforts.
But how do you know what works and what doesn’t?
We’ll give you our cheat sheet Three possible mistakes you could make, From content creation to SEO attribution.
Then we will help you Learn to discover what really works vs. what is not, so you can prove real ROI on your extensive work on content.
Mistake #1: Not thinking about the revenue impact and end goals of your educational SEO content
Having a blog and posting regular content is time consuming.
And when other priorities stack up, it can be easy to push SEO and content creation further down your list—understandably so.
Marketers like yourself constantly have several campaigns going and there is no shortage of suggestions for what to do next from team members across the company.
So why spend time on SEO?
For e-commerce sites, it all comes down to revenue.
Your content can attract new eyes to your website, nurture people already in your conversion path, and ultimately be part of your digital strategy that convinces a website surfer to become a new customer.
As you can see, it is very important that Think about your SEO content and its end goals.
The solution: Get-Go’s SEO Attribution Plan
Before launching your digital marketing strategy, think about how you plan to track the impact of your blog on your bottom line.
Make sure you can clearly see how your SEO-focused content converts readers into shoppers.
Start by finding a file The platform that can show you the impact of all your marketing and organic content, as well as helping you understand the exact role SEO plays and which part of the conversion path it affects.
Mistake #2: Choosing content ideas without a solid strategy
You probably know a lot about what your potential customers want.
Whatever you’re selling, whether it’s razors, skin serums, bidets, you name it, you know there are endless amounts of information to share that enriches the lives of your readers.
You might live and breathe heavy rope jumping culture and feel like you know exactly what your readers want.
But that doesn’t mean you should skip the topic and keyword research process.
What you instinctively think will resonate with your readers may not necessarily be the right content.
You may miss out on additional high-quality ideas if you don’t create content strategically.
Solution: Start with an idea, then confirm it with research
First things first: You can start with your instincts for the subjects, and then check them out.
Then, based on what you know about your business, identify general categories of content that people might want to consume.
For example, if you’re in the beauty industry, instinctive topics might include:
- Beauty lessons
- Plug deep dives
- New beauty trends
Once you have basic ideas for your content, use those ideas to narrow your ideas down to specific keywords. You can do this using free methods such as Google Suggested Searches or other paid keyword research tools.
Then, take it a step further. Build your content ideas through user interviews or by searching through social media comments for frequently asked questions and trending topics.
After you’ve created a list of keywords, you can start creating content around the topic.
Finally, continue to refine these steps into a strategy based on what actually leads with referral.
with the Attribution platform It can track how the different categories of blogs on your site contribute to conversions, you can focus on topics you know are performing well, and then iterate on keyword research to optimize your content.
Mistake #3: Prioritizing vanity metrics over revenue
Do you have someone on your team who isn’t convinced why you need to focus on SEO?
Tell them that nearly half of all marketers say organic search has a higher return on investment than any other marketing channel.
Better yet – show it.
Search Engine Optimization (SEO) is much more than just a way to bring traffic to your website.
While vanity metrics like pageviews are exciting, there are better ways to track SEO success.
Instead, you should tie your efforts to conversions and earnings.
If you don’t keep track of how your SEO strategy affects these things, you’re missing out on seeing how much influence that channel has, which in turn affects how much money and time your company will be willing to devote to SEO content.
The solution: Monitor and deliver SEO KPIs
Avoid reporting only vanity metrics like page views, conversions, and conversion rates.
You should also monitor:
- monthly recurring Revenue from search engine optimization.
- The price of the request.
- Time to conversion for SEO-affected paths.