10 Big Ways Infographics Benefit Your Content Strategy
If you want to share information with someone, let them know.
If you want this person to retain this information, tell a visual story with an infographic.
Infographics are an aesthetically pleasing way to summarize data and share information in a more compelling and engaging way with content consumers.
They can tell a story that captivates readers in a way that words alone fail to do.
And for those concerned about infographics being a thing of the past, infographics have seen the largest increase in use among B2B marketers in the past four years and have been in 67% in 2020.
Marketers also agree with the power of visuals.
In fact, 49% of marketers rate visual marketing as “very important” to their marketing strategy; 22% consider it “important,” and 19% say their strategy is nothing without visual content.
Looking to elevate your content strategy beyond standard text and graphic elements?
While there are a wide range of benefits to using infographics, we’ve narrowed down our top ten reasons for incorporating them into your content strategy.
1. Charts can improve decision-making
Visuals speed up the rate of information processing.
The faster you process information, the faster you can make decisions.
This can be useful when presenting complex ideas, such as analyzing academic research in an easily digestible way.
The mind processes information in images much faster than it does in words and humans tend to be visual beings by nature.
If you’re trying to understand something complex, graphs help your brain work through it faster.
This, in turn, helps your business communicate its end goal more quickly and effectively.
2. They increase the exposure of your content
Compiling research is a timely endeavor and can be resource intensive.
In addition, once this research is complete, you should invest time in analyzing the data and identifying key stats.
From there, designing an infographic based on this data is another step in the process of creating a compelling visual.
Although not every infographic requires original ideas, the effort you put into creating your infographics is sometimes not duplicated but shared by others.
Your organization can be best promoted when the content and visuals include useful and meaningful information for your viewers. Increase your potential reach by publishing infographics that are:
- relevant to your audience.
- visually attractive.
- abide by you Brand Guidelines.
- Transfer Complex information in simple format.
- tell a Compelling story Worth sharing.
3. It enhances shareability of content
Infographics should not only be easy to consume, but also easy for readers to share.
To improve the shareability of your infographic, your business should:
- Very visual enablement Social sharing buttons.
- addition embed code button.
- Submit to Infographic sites (here 20 to help you get started).
- Send it in a file Monthly newsletter.
- Include infographic shots or share specific sections To include on social media, in blog posts, and in press releases.
- Engage with relevant influencers and social media accounts.
- Get more miles of your infographic (don’t be afraid to share your infographic more than once).
4. Infographics can build brand credibility
Creating interesting and informative graphics can help people learn more about you or your business and be seen as a voice of authority.
By positioning yourself as an expert in your field, you not only become a thought leader but also build credibility for your brand.
Become a trusted resource by designing an original infographic, filled with helpful resources and relevant images.
To build reliable infographics, make use of the following tips:
- construction Well-designed infographic This is worth talking about.
- establish implementation strategy Compelling graph and staying consistent.
- Post your charts On sites related to high domain authority.
- draft content that can be consumed by the average user; Don’t overcomplicate things.
- Share your charts Trusted influencers in your field.
- Keep your professional charts by Using skilled graphic designers to create it.
5. It complements your branding strategy
For your content marketing strategy to be successful, it needs to align with your brand’s message and identity.
If someone sees an infographic on your site or on third party sites or social platforms, they should be able to tell that it came from your company because of its unique design.
When done right, your target audience will be able to differentiate your brand’s infographics from others.
Customize every aspect of your infographic, from colors to fonts to text placement to go along with your branding.
By doing this, you will build brand awareness and increase your credibility among your audience.
6. Infographics can build quality backlinks
Link building enables your business to rank higher in organic search results from Google.
However, the links must come from relevant, high-quality websites that have authority in their own right to move your business forward in search.
Even sites that may not accept guest post contributions may be interested in publishing an infographic as an alternative.
These sites may also be interested in including a link to your infographic in an already published piece when it is relevant to the content.
This means that you can generate quality backlinks and strengthen your domain authority on your end while driving user engagement on their end.
Infographics have proven to be one of the most effective backlink building methods for many brands and can also be for your brand.
7. They help improve your SEO
Infographics are a powerful tool for driving more traffic to your site, improving your return on investment, and increasing your conversion rates.
Consider the last charts you’ve seen, and where you’ve seen these.
Infographic images are widely used across the internet for various purposes including email marketing, blog posts, social media ads, etc.
You probably saw one while browsing on your phone or desktop today.
In addition, infographics are one of the most versatile types of content for any business and can greatly improve visibility.
It’s easy to create, share, and use across multiple platforms. And when done right and with the right promotion, they can help increase engagement and conversions.
To boost your website’s visibility on popular search engines, add alt text, a title, and an infographic description.
There are a few different ways to improve your SEO, but one way to start is to make sure your infographics are shareable.
If it’s shared often enough, people may link to it from their sites and pages, improving your chances of appearing higher in search.
8. Infographics help you tell a story
Graphs can help people understand complex concepts using visual aids such as charts, charts, or graphs.
They can use both pictures and text in a visual format to explain concepts.
They are often used for marketing purposes but can be useful when writing articles or sharing research as well.
However, if an infographic doesn’t tell its viewers something new, it will quickly adjust.
Instead, the infographic should strike a balance by using text that tells a compelling story and relevant data to create an effective and engaging visual.
Consider how the average person reads a book from beginning to end.
Interesting stories have structure, focus, and a clear objective. So, too, should your infographic.
9. Results are easy to track
As with any marketing effort, you’ll want to invest time and resources to track how well your charts are performing.
While the performance of some of your marketing initiatives can be murky and ROI difficult to measure, this is not the case with infographics.
In a perfect world, every chart you create would present lots of key points, in a clear and concise format.
But, some may hit the mark more than others.
With the right tracking in place, it can be relatively easy to determine how your infographic marketing efforts are performing to improve and scale in the future.
To get a better understanding of how infographics perform and how to improve them, you should create a landing page for each infographic.
Use an analytics platform to identify traffic sources, site user behavior, and page visits.
Do a reverse image search to locate sites that use your infographic.
You may want to consider contacting websites that have posted your content but have not linked to you again for permission if they haven’t already.
10. Infographics enhance readability
An infographic can help readers easily digest text-heavy content and make the content easier to understand for visual learners.
As we become an increasingly vision-focused society, as evidenced by the rise of social media platforms like Instagram and TikTok that rely heavily on visuals, if we can’t scan text quickly, content won’t leave much of an impact. .
One of the benefits of infographics is that they communicate a highly visual story and match the learning preferences of the vast majority.
To improve the readability of your infographic:
- Use attractive colours that adhere to your brand.
- Experiment with a variety of layout options To determine what resonates best with your audience.
- Develop a basic model To get started, expand once you’ve done ample A/B testing.
- Avoid crafting a lengthy blog post and Focus on the most important information instead of.
- Make sure you are creating an attractive infographicinstead of producing many medium infographics in order to create more content.
As explained above, there are many notable benefits of infographics and they continue to attract qualified traffic, help a brand be seen as a referential personality, improve SEO efforts, enhance knowledge retention, and more.
They’ve also proven to be a piece of content that inspires audiences more than text-based content alone.
Whether you’re just getting started with simple infographic development or you’re a seasoned professional, they’re the type of content that belongs in any marketing strategy.
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Featured image: KatePilko/Shutterstock