In the past few months, we have experienced some ups and downs, which is to be expected in any business. However, the declines appear to be more widespread as global sales of some of its models — such as — have fallen and recalls have gone up. In addition, although the American automaker is preparing for an electric future, it is not expected to be profitable for some time. Does this mean that Ford could be on her deathbed?
Ford received the most recalls in 2022
Before drawing any serious conclusions, it’s a good idea to look at the numbers. For example, it reported earlier this month that Ford “led all automakers with the most recall alerts in 2022.” The automaker notified owners of 67 safety fixes last year, which equates to .
In August and October last year. Originally, the F-150 Lightning had a starting MSRP of $41,669, but with higher prices, the 2023 model will now cost buyers $58,514, which means a whopping $16,845.
And while Ford was busy inflating the price of the F-150 Lightning, sales of its popular crossover, the Edge, in the fourth quarter of last year fell 41% on a global basis.
Ray Shefska, of Your Advocate Alliance, made a good point in a recent video explaining that “Ford finds itself in a more vulnerable position than many other manufacturers. When it comes to the electric vehicle division, they admit they don’t make any money; it costs them.” The money to build those cars and sell them to dealers at a loss.”
Shevska goes on to say that Ford is likely doing this to build up market share in the electric vehicle segment so that they can eventually sell them at a wholesale level to dealers and make money on them.
Despite the numbers, it doesn’t look like the end for Ford
Do all of these numbers, which involve recalls, price hikes, and declining sales, signal the end of Ford? No, most likely not. Any business, especially in the automotive industry, is sure to experience ups and downs in any given year. Given that Ford has been around for over 100 years and has weathered many ups and downs, we doubt we’ll see an end for the company as a whole anytime soon.
However, we hope that they will reduce the prices of their cars and trucks in the near future. But the pricing structure will likely be part of Ford’s strategy going forward.
