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YouTube Predicts What Will Go Viral In 2023

In the latest episode of YouTube’s official Trends podcast, company representatives discuss the video trends they predict will dominate the platform in 2023.

From the resurgence of travel content to the continued growth of YouTube Shorts, the hosts share their thoughts on what creators and viewers can expect to see in the coming year.

Whether you’re a content creator looking for inspiration or just a viewer curious about what’s coming up on YouTube, this podcast has you covered.

Content generated by artificial intelligence

Towards the end of 2022, there has been an increase in YouTube videos about AI-generated content, particularly those focused on image creation software that uses AI to create images based on a few descriptive words.

YouTube predicts that in 2023, more creators will experience AI-generated content and begin to address the ethical implications of this technology.

Additionally, there is a recent trend of YouTube creators making videos around ChatGPT, which is an AI language model developed by OpenAI.

ChatGPT is known for its ability to generate human-like text and have conversations with people, which makes it a popular topic for creators interested in the intersection of technology and human interaction.

In these videos, content creators often demonstrate ChatGPT’s capabilities by engaging it in conversations, telling jokes, or even writing short stories.

With the increasing prevalence of artificial intelligence in people’s lives, it is not surprising that ChatGPT and other similar technologies are generating great interest among YouTube creators.

Inspired by MrBeast

This year, YouTube expects we’ll start to see the rise of creators who learned from MrBeast but take its content creation strategy in the opposite direction.

MrBeast, the most followed creator on YouTube, is known for his philanthropic content, challenges, and stunts. He often collaborates with other content creators and celebrities on his videos, which can involve large amounts of money, exorbitant prizes, and complicated logistics.

There has been a shift towards content on YouTube that focuses on having minimal resources rather than big budget videos.

This shift is evident in the direction of creators trying to create interesting content with limited resources rather than competing for prizes as big as a million dollars.

A popular example from last year was a video of a creator trying to live on just pennies a day. This trend is likely to continue as people become more interested in finding ways to live sustainably.

Hotel and travel content

According to the host of MatPat, a popular trend on YouTube in 2023 will be a resurgence of hotel and travel content as people feel more comfortable traveling again.

He cites videos from MrBeast and Safiya Nygaard as examples of this trend, where MrBeast compares hotels at different price points and has Safiya Nygaard stay in an underwater hotel.

People are likely to turn to YouTube for inspiration and ideas as they search for unique and exciting vacation destinations after being stuck at home.

For more information on this year’s (and last year’s) YouTube trends, you can listen to the full podcast below:


Featured image: Ascannio/Shutterstock

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