In its latest round of updates for video creators, YouTube is releasing more detailed analytics data and enabling thumbnail customization for short videos.
New analytics data will give creators a breakdown of subscribers earned by content type and information about the content their audience is watching across formats.
For the first time, channels can customize thumbnails for short videos, which has the potential to drive more clicks and views.
Here’s more about all the latest updates for YouTube video creators.
Updates to YouTube Analytics
Subscribers by type of content
YouTube has added a feature to Studio Analytics that allows creators to view details of the number of subscribers gained for different types of content.
Previously, YouTube only provided data about views by content type, not subscribers.
The addition of this data is intended to help creators compare the performance of their different format uploads.
Views by content type (now on mobile)
YouTube now allows creators to view analytics data about views by content type in the Studio Mobile app.
This makes it more convenient for content creators to see what kind of content their audience is engaging with across different formats.
To access this data, creators can go to the Audience tab and filter the videos their audience is watching by content type.
The goal of this update is to give creators a better understanding of their audience’s viewing habits and give them inspiration for new content or formats that they may not have tried before.
For example, a content creator who primarily posts regular videos might be surprised to see how many views their short stories and live broadcasts are generating.
Youtube mini shorts
YouTube understands that short movie thumbnails are an important concern for video creators.
As a first step in allowing creators to customize thumbnails for short films, YouTube is offering the option to select a frame from a Short to use as a thumbnail when uploading a video to Android.
Although not as efficient as uploading a custom thumbnail separately, tech-savvy users can find ways around it.
For example, you can create a static thumbnail and edit it to thumbnail before uploading.
Even if the image is shown only briefly in the video, it gives creators the ability to choose it as a thumbnail.
YouTube Shorties thumbnails will be displayed in the following areas:
- On channel pages in the Short Films tab
- Recommendations on the YouTube homepage
- on the videos listed on the Subscriptions tab
- YouTube search results
The only place you won’t see thumbnails is in the shorts feed, which will continue to autoplay videos as users scroll through them.
You can customize your shorts thumbnail in the final loading screen by clicking on the new icon and making a selection.
YouTube is improving this experience and bringing it to iOS devices.
source: The knowledgeable creator
Featured image: rafapress/Shutterstock
