Will an Alfa Romeo Giulia EV Help Save the Brand’s Reputation?

Ah, the Alfa Romeo Giulia. Ask any car enthusiast and they’ll tell you that it’s one of the most amazing cars for sale right now. At Quadrifoglio, it’s also one hell of a fun ride, all wrapped up in sumptuous luxury and timeless style.

2023 Alfa Romeo Giulia | stellants

Unfortunately, it is the current Giulia that gives it a bad reputation for quality and reliability. So when it was announced that the next Giulia Quadrifoglio would be 1,000 horsepower, the next question was, “Will it work?”. In short, it should be, as the Italian automaker is hanging by a thread in the American market. If the Giulia EV is out of order, it could be the end of Alfa Romeo in the US, and that would be a shame.

among luxury buyers.

The new Tonale is a compact electric crossover that aims to improve Alfa’s brand standing and open up a new segment, but its large luxury vehicles still make up the majority of its American offering.

Alfa Romeo Tonale EV on display at a dealership.
Alfa Romeo Tonal | Nathan Lane/Bloomberg via Getty Images

2025 Alfa Romeo Giulia Quadrifoglio as an electric car

In the midst of an electric vehicle overhaul, the Alfa Romeo Giulia EV will be the Italian brand’s flagship, according to it. Alfa CEO Jean-Philippe Imparato says, “With an EV you talk first about the range.

As for the performance of the electrified lineup, Imparato says, “It starts at 350hp, Veloce 800hp, Quadrifoglio 1000.”

Even better than the power numbers are the battery and charge ratings for the new Alfa Romeo EV.

The upcoming big STLA range includes up to 800V fast charging capability and up to 500 miles of total range. In a stylish sedan, those numbers shouldn’t be hard to achieve. And since range is a driving force in electric vehicle adoption, the upcoming Giulia may give Alfa Romeo the lift it’s been looking for.

Embrato agrees, saying, “I don’t want you to suffer the inconvenience of switching to an EV. The question for me is not whether to switch to an EV, but to get the right handling and agility.”

Like the Dodge Charger Hellcat, the red 2022 Alfa Romeo Giulia Quadrifoglio uses big horsepower to attack a sunset test track.
Alfa Romeo Giulia Quadrifoglio | stellants
What does Tonale by Alfa Romeo Tonale mean in English?

Will the Guilia EV help save Alfa Romeo?

If the upcoming Giulia EV lives up to all of these stated claims, this could be just what the brand needs to stay afloat in the US market. However, it still has to overcome years of convincing current luxury buyers to take a chance. With Mercedes-Benz, Audi, and BMW producing high-quality EV experiences, Alfa still has to work overtime to rebuild its reputation.

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