SUVS

Why Was the Isuzu Trooper Discontinued?

Even if it’s been a while since you thought about the Trooper, it might be time to revisit the subject. The Trooper was a popular product of the Japanese automaker Isuzu Motors. Like all good things, the Trooper’s time in the US market ended as consumers changed preferences and wanted a different type of vehicle.

Is the Isuzu Trooper a reliable car?

The Isuzu Trooper was a popular mid-size SUV from Japan with a great reputation for reliability. claims Isuzu sold 127,630 vehicles in 1986, which ended up being its biggest year in the US market. However, Isuzu seemed to be losing sight of what made it such a big seller in the first place.

RAV4 and Ford Escape.

Do they make more Isuzu Troopers?

says the first generation Trooper lasted from 1984 to 1991 in the United States, and the second generation lived from 1991 to 2002. Isuzu cut the Trooper out of the lineup in favor of the smaller Axiom vehicle, trying to keep up with the consumer needs. However, the damage was done, and for the US market in 2009.

After popularizing the SUV in the mid-1980s, other automakers began competing with the Isuzu Trooper. The market has been flooded with other SUV options with more features and lower prices.

Isuzu tried to raise prices in the 1990s, but by this point consumers wanted something else. The automaker has stopped selling cars in favor of trucks and SUVs, but drivers still haven’t embraced the new price hikes. When 1993 rolled around, Isuzu sold fewer than 100,000 vehicles for the first time since 1984. Buyers wanted more fuel-efficient cars, and the Trooper just couldn’t keep up.

You can still find used Trooper SUVs for sale

A 1985 Isuzu Trooper II | Denver Post via Getty Images
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In 1984, you could get a new Isuzu Trooper for $8,683. It was a rugged, off-road capable, everyday SUV that was legendary at the time. There are a few left on the market for under $20,000 these days. Parts can be hard to find, and most options on the market have 100,000 or more, but show 11 listings.

Buying an Isuzu Trooper with 100,000 miles would be a terrible daily driver, but could make a fun project car. There has been a push for the D-Max compact truck, which it still sells in other markets.

The Isuzu Trooper failed to keep the attention of American consumers and was dropped from the lineup. Eventually, the Isuzu brand failed to do the same and left for other, more profitable markets.

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