Digital Marketing

Why SEO Pros Need To Master Prompts: The ChatGPT Revolution

Content creation has grown exponentially in recent years, and prompts have become an indispensable tool for SEO professionals.

With these simple guidelines, it is possible to create articles, photos, videos, and more.

For marketers and SEO professionals, especially, mastering the use of prompts is a real asset.

This is because they can teach AI the best way to stick to SEO recommendations while creating quality content.

Artificial intelligence systems are revolutionizing content creation by allowing articles to be tailored to each user’s writing style, tone, and preferences based on large language models.

Today, SEO experts must master these tools to remain competitive in their field.

In short, mastering prompts and AI is crucial for SEO professionals who are interested in creating quality content and complying with SEO recommendations.

With these tools, they can deliver personalized content that is relevant to their target audience.

Promptology, or the art of creating good prompts

Editor’s note:

What are the claims? These are just words, phrases, questions, keywords, etc., fed into AI tools to generate results.

What is the science of orientation? The art of creating the most effective stimuli to achieve the desired outcome.

Prompts to generate text

After many failed attempts to create high-quality text, we can say that 2022 is the golden year for text creation.

While creating scripts has never been easier, I outline the main obstacles you will encounter and their solutions.

“My script is too short”

Often the solution is to teach the AI ​​to create a document structure with an introduction, subheadings, one or several paragraphs per subheading, and a conclusion.

DaVinci-text-3 has revolutionized long-form content creation because AI now knows how to create long-form content with simple instructions.

Here are the prompts that work best with this new AI:

  • Write a comprehensive guide to [topic]. “
  • Create an in-depth analysis of [topic]. “
  • Explain the benefits [topic] in detail.”
  • Description of history [topic] and its effect on [related field]. “
  • The text is long, but I don’t like the repetitive writing style.

In this case, you will have to give AI examples of your writing style and use parameters that allow to reduce repetition. The latest generations of artificial intelligence can give very good results.

Is the text unique?

This is a very good question, especially for SEO – and once the text is generated, you need to use tools like Google, where you look for phrases enclosed in quotes with the search engine to detect if the generated phrases are there.

It is not necessary to take all but a few phrases at random, there are also paid services like Copyscape to do this.

“The text is full of invented concepts”

Sometimes AI can invent concepts, and the best solution is to reduce the creativity parameter.

Then, you can also use business rules to ensure that the concepts mentioned are relevant to your industry.

“Who owns the generated text?”

This question gets asked a lot, but the text creation tools are very clear about it: the text belongs to you.

“My text is not optimized for search engine optimization”

In fact, AI never learned to do SEO, so we must give it examples and teach it what kinds of optimization to do, such as:

  • Include H1, H2, H3.
  • Point to the relevant links.
  • Use specific specific entities such as places and people.
  • Use specific keywords.

It is very possible to create unique SEO optimized scripts.

prompts to generate images

Regarding image generation, I wrote a whole article on SEJ on how to generate images, but let’s dive into the issues you’ll run into.

“Resolution too low”

For cost reasons, the generated images are of low resolution.

Several high-level tools will help you increase the accuracy of the image created with artificial intelligence; I recommend this Free tool.

“Dimensions too small or not adapted”

Again, for reasons of cost, the generated images are often 512 x 512 pixels.

There are two main solutions:

You can recreate the image by specifying your dimensions – here is an example with Dream studio.

Screenshot from DreamStudioLite, December 2022

You can also use the outer coloring technique, which allows you to add new image areas to the image.

Darth Vader photo generatorScreenshot from Dall-E, December 2022

Is the photo unique?

The best way to check the uniqueness of your photo is to use Google Images to check how similar the photos are.

Who owns the rights to the image?

All image creators state in their terms of service that you have become the rightful owner of the image.

If you order to copy an artist’s style, the creation is fresh, and the picture also belongs to you.

“I used my photos to create photos”

In this case, the result will be more original and unique.

The trend right now is to send dozens of photos of yourself up close, from afar, etc. to finally create an infinite amount of variations.

There are paid and free tools, and we recommend you use myheritage.fr if you want to create a portrait of yourself in different eras – the result mainly depends on the quality and variety of the uploaded photos.

Now that it’s possible to teach an AI a unique style or concept to allow designers or artists to stand out, here are examples of styles learned from existing images:

  • Pictures of home interiors.
  • Fashion illustrations.
  • Concert posters.
  • Book covers.

How to master redirects for SEO

Test and learn

The simplest approach is to write the prompt, see what’s wrong with it, and modify it by adding or deleting instructions until you get the best possible result.

This technique is not scalable at all but it allows us to get closer to the ideal result.

Often, it is not about success in one generation, but over time, ensuring that the results are always of consistent quality.

You will also need different tools to check:

  • Spelling and grammatical errors.
  • Repetition.
  • forbidden words.
  • Very short generations.
  • Comply with your SEO guidelines.

In some cases, more than 20 examinations will be necessary. Note that this step may take a long time. However, once you have it set, you will have a template that you can endlessly reuse.

Now, I will introduce some methods that avoid the trial and error approach.

Use a targeted search engine

The easiest way, especially free, is to use a quick search engine. These are available for all types of content.

The best known express engine at the moment is Lexica.art, which allows you to search based on keywords and select and extract the prompt for the image you want.

You just have to click on the image and get the prompt that was used to create it. This is real time.

Here is an example of making this image using LexicaArt. Type: “https://lexica.art/?q=typewriter.”

Example of a Promette typewriterImage via LexicaArt, December 2022

For text prompts, there are many initiatives, but the databases are pretty empty.

At the moment, the most interesting claims are often shared on Twitter.

Directive and negative

Let’s take the case of image generation.

An image can contain a lot of bias or unwanted things, so we can also get rid of it with a negative prompt specifying everything you don’t want.

Beware that the AI ​​has to understand the concept in order to be able to remove it, so you will have to teach it if necessary.

The negative claim is all set for you No You want it to appear in your text and image.

You need to know that when a student writes an essay, they know what to talk about, but they also know not to include certain things, because they could negatively affect their grade. The list may include insults, jokes, invented items, and so on.

For humans, it is part of the experience memory, but for artificial intelligence, it is necessary to provide instructions in this sense.

OpenAi identified some biases, for example, that all CEOs were men and all nurses were women.

Claims are allowed to write, and negative claims are used to avoid biased and offensive content.

The latest version of GPT-3 allows giving a prompt indicating everything you want to create and a negative prompt indicating everything you want to avoid – for example, repetition, short paragraphs, and competing keywords.

Ask the AI ​​to write your prompts and perform SEO

chat It is an artificial intelligence-based chatbot from OpenAI.

It is designed to provide a smooth and natural conversation by independently answering questions asked by users.

This chatbot can be very useful for content creation as it can help create content by automatically answering questions, generating ideas for blog topics, or suggesting headlines for articles.

It can also be useful for creating content for social networks or for online marketing campaigns.

Using OpenAI’s artificial intelligence, the chatbot can provide accurate and relevant answers, which can be very useful to writers and marketers looking to create quality content.

Thus this ChatGPT can be used to help you find your claims.

ChatGPT writing exampleScreenshot from ChatGPT, Dec 2022

The final question now is whether this AI can do SEO.

I actually tested it in this SEJ article by completing an SEO test, and now it does a perfect job! It can even create such a test in a few seconds.

SEO contest generated by chatbotScreenshot from ChatGPT, Dec 2022

Now, ChatGPT can improve the following content to rank in Google for “electric candle heater” and explain everything you need step by step.

The resulting SEO recommendations are better than last time, but still below expert level. Anyway, the progress that has been made in the space of a few months is amazing.

SEO testing by a botScreenshot from ChatGPT, Dec 2022

Content by ChatGPTScreenshot from ChatGPT, Dec 2022

conclusion

Now you have all the keys to writing quality claims to creating image and text content.

You will have to ask yourself if you want to build or buy one of the many tools available in the market and one of the many courses.

I invite you to discover the most advanced courses of action that allow the creation of high-quality content at scale.

More resources:

  • How to create perfect SEO images with Dall-E 2
  • The pros and cons of deepfake technology for digital marketing
  • 8 Engaging Chart Types and How to Create Them (+ 5 Free Tools)

Featured image: Besjunior/Shutterstock

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button