Elon Musk, owner and CEO of Twitter, announce Starting today, Twitter will share ad revenue with creators. The new policy only applies to ads that appear in the creator’s response threads.
The move comes on the heels of YouTube release Sharing ad revenue for creators through the YouTube Partner Program Try to Become most rewarding Social platform for creators.
Social networks like Instagram, TikTok, and Snapchat have similar monetization options for creators who post reels and video content. For example, Instagram’s Reels Play Bonus Program Offers Eligible content creators will receive up to $1,200 in reel views.
catch? Unlike other social platforms, creators on Twitter must have an extension active subscription To Twitter Blue and meet Eligibility requirements for the Blue Verified checkmark.
Here is an example of a Twitter ad in a reply thread (promoted by @ASUBootcamps). Should generate revenue for Twitter Blue Verified creator (@rowancheung), who created the theme.
To receive ad revenue share, creators will have to pay $8 per month (or more) to maintain an active Twitter Blue subscription. Twitter Blue pricing varies based on location and is available in the US, Canada, Australia, New Zealand, Japan, UK, Saudi Arabia, France, Germany, Italy, Portugal and Spain.
Eligibility for a Twitter Blue Verified checkmark includes having an active checkmark Blue Twitter Sign up and meet the following criteria.
- Your account must have a display name, profile picture, and a verified phone number.
- Your account must be older than 90 days and have been active within the last 30 days.
- Recent changes to your account username, display name, or profile picture can affect eligibility. Edits made after verification can also result in a temporary loss of the blue check mark until Twitter reviews your updated information.
- Your account cannot appear misleading or deceptive.
- Your account cannot send spam or attempt to manipulate the platform in order to participate or continue.
Did you receive a Blue Verified checkmark before signing up for Twitter Blue? This will not help creators who want a share of ad revenue. The old “Blue Verified” checkmark does not make the creator’s account eligible for ad revenue sharing.
When asked about accounts with the old checkmark and the Twitter Blue Verified checkmark, Musk chirp That the old verified version is “severely damaged” and will be gone in just a few months.
Regardless of how you obtained your checkmark, it is important to note that Twitter can remove a checkmark without notice.
In addition to sharing advertising revenue for Twitter Blue Certified Creators, Twitter Dev announce that the Twitter API will not be free in an ongoing effort to reduce the number of bots on the platform.
As speculation looms over a loss in Twitter advertising revenue, The Wall Street Journal reported mentioned Musk’s Super Bowl offer “quick sell” to win back advertisers.
Latest data from DataReportal Offers Positive trend for Twitter advertisers. Ad reach increased from 436.4 million users in January 2022 to 556 million users in January 2023.
Twitter is also the third most popular social network based on monthly unique visitors and page views globally, according to similarweb Data through December 2022.
Featured image: Ascannio/Shutterstock
