America’s love affair with diving. Yes, supply chain issues haven’t helped, but the downward trend hasn’t started in 2022. Truck sales have been declining over the past few years. In 2022 alone, the Ford F-Series saw a 17 percent decline until a spike in December cut that loss to 10 percent. The Ram 1500 fell nearly 18 percent. And it looks like this trend will continue with a few changes in the 2023 trucks from Ford, Chevrolet, Ram and Toyota.
How are midsize pickup truck sales?
This downward trend is even worse for midsize pickups. The Ford Ranger is down 42 percent, according to . Nissan Frontier fell off a cliff with 63 percent lower sales year-over-year. Has consumer demand finally hit a wall, or is there something else going on?
from pickups. Or could it be Rivian and the Tesla Cybertruck order holders causing truck buyers to wait?
When are some new pickups coming out?
Rivian says it has more than 100,000 reservations for its R1T truck, while Tesla says it has 1.5 million reservations for its Cybertruck. Split three or four ways, those two numbers would certainly boost the truck maker’s production numbers. But there is good news coming soon.
The trucks have been reviewed, though we’re not sure why they’re not called 2023 trucks. And the 2024 Ram 1500 should be here by summer. There’s also a lot of news surrounding pickup trucks, spurred on by Ford’s success with the Maverick.
Chevy is developing an electric pickup truck. We don’t know the estimated time, but it could be here before 2026. Both Nissan and Toyota are eyeing the same segment. Ram and Chevrolet both have small footprints in other markets. We’re surprised they’re not here already.
So as 2023 merges into 2024, there are updates to look forward to, a pickup in electric truck production, a slew of pickups, with some all-electric vehicles. So maybe consumer demand hasn’t decreased, just because there’s more choice.
