TikTok has taken the world by storm with its popular social media platform, and there are plenty of opportunities for savvy marketers.
TikTok is over 1 billion monthly usersand in the US, users spend approx 52 minutes a day in the application.
With this level of reach and engagement, TikTok offers a lot of unique ways for businesses to reach potential customers.
In this post, I will break down the benefits of advertising on TikTok, how to create a business profile on TikTok, how to navigate the Ads Manager, and the types of ads that perform well on the social app.
What is the benefit of TikTok ads?
TikTok continues to improve its marketing efficiency and its ability to generate revenue.
In approximately 2022 24% Many marketers found the app effective for achieving their business goals.
Progress will not stop anytime soon.
In 2021, TikTok users spent approx $2.3 billion on the app compared to $1.3 billion in 2020; That’s a 77% increase in revenue!
And since TikTok ads reach so many people, the opportunity to get your product in front of the right audience is fairly easy.
How to build a TikTok profile for your brand
It piques my curiosity How to create a TikTok business profile?
Follow these five simple steps.
Step 1: Create your login
Visit the TikTok Ads Manager sign up page and fill in the boxes with your business self-identifying information.
Click “Submit Code” and enter your verification code.
After verifying your account, you will be given the option to “Register” to create your login.
Second Step: Create your account
Once your account is verified, you will need to fill in the basic information for your business.
This includes indicating your business location and currency preferences.
Here, you will also add your business name.
Step 3: Add business information
When you first sign in, you’ll see a pop-up form where you’ll add more details about your business and billing information.
It is crucial to enter your URL correctly to ensure that your site works correctly.
In order to pass account review, the website will need to contain all the business information you previously entered, clearly list the products you offer, and be relevant to what you want to promote.
Step 4: Select Payment Preferences
In your account, you will select whether you prefer manual or automatic payments.
Once you select your preferences, you will not be able to change them.
Step 5: Submit your account
Once you’ve finished adding your account information, you’ll hit submit, and within 24 hours, you’ll hear if your account has been approved.
unacceptable? Below are the common reasons for rejection
- Review your URL format. Make sure it follows the recommended format.
- Your website does not promote the product you indicated, Or your landing page didn’t display the product enough.
- Your product or service may be banned in your market. reconsidering TikTok Ads Guidelines for more information.
How to navigate the TikTok Ads Manager
There are four main areas you can go to from your site TikTok Ads Manager:
dashboard
The dashboard provides a quick overview of your data and performance trends.
You’ll see a high-level overview of active campaigns and budget spend, and charts that track ad performance over time.
Campaign
When you visit the Campaign page, you will see all the campaigns, ad groups, and ads that have been created.
You can make micro and macro scale adjustments for all your ads and easily create new campaigns.
assets
The Assets page stores all of your advertising resources, including events, creatives, audience data, and your catalog.
The Assets page will also be your main resource for creating and managing third-party tracking pixels, website pixels, and audience managers.
reporting
Here you will be able to create personalized advertising reports that you can share with your team members. You’ll be able to customize each column as you see fit, or you can make use of one of the predefined templates.
What types of ads can you run on TikTok?
There are a variety of different ads that you can run on TikTok. It is crucial to understand the different types of ads to determine if the format is effective for your business goals.
Here are the five types of TikTok ads:
- Ads in the feed.
- Brand acquisition.
- TopView.
- Branded hashtag challenge.
- Branded influences.
TikTok ads: In-feed ads
In-feed ads have a similar appearance to the Instagram ads you encounter while clicking through endless Instagram stories. It appears among other videos on the For You (FYP) page.
It should feel seamless with your TikTok experience. They are usually 9-15 seconds in format and carry a unique call-to-action (CTA) that can vary.
To keep the attention of the end users, these advertisements must be eye-catching and attractive. This will help improve the likelihood that a user will continue to engage with your ad.
TikTok Ads: Brand Takeover
As soon as you open the app, you may immediately see an advertisement. That would be a brand takeover announcement.
If you want to increase brand awareness to a large audience, this type of advertising would be the best for achieving that goal. After the advertisement is presented to the user when they open the app, it will also appear in FYP.
If you are a small business or just starting out with TikTok ads, this may not be the most effective advertising model. These ads can be very expensive due to their large reach.
Reviewing the KPIs and performance standards will be critical when deciding which format to proceed with.
TikTok Ads: TopView
Building on brand acquisition ads, TopView ads are similar, but instead of the ad appearing immediately when a user opens the app, it’s presented in your feed three seconds later.
TikTok Ads: The Hashtag Challenge for Brands
Are you looking for a unique ad type for TikTok? Consider using a branded Hashtag challenge ad.
When creating this type of ad, you will encourage users to create self-generated content using the hashtag of your choice.
When an end user clicks on your sponsored hashtag, they will be taken to a TikTok landing page with your logo, your website link, and a description of your challenge.
This information paves the way for the end users to be creative.
It is important to remember that these ads require the creation of very clear objectives before an ad is launched.
You need to decide if you want this hashtag challenge to increase awareness of your products, generate leads, or improve brand awareness.
Smoothing out the details will help you set clear criteria for your hashtag challenge.
TikTok Ads: Branded Influences
Like Snapchat, TikTok allows brands to advertise with shareable stickers and filters.
These ads can run for up to 10 days and encourage end users to interact directly with your brand.
What type of content works well on TikTok?
Every social platform has a content style that will perform better than others.
Understanding what types of content drive engagement will help you increase your key performance indicators (KPIs) and help you avoid the trap of sharing purely promotional content.
Below, we break down three types of content that drive engagement on TikTok:
kidding
Why are end users drawn to TikTok?
They are looking for entertainment and a short escape. Brands can speak to this audience effectively through humor.
Sincerely presenting a problem and how your product solves it can be a unique way to present your product and solutions.
educational
Have you been tagged in a “TikTok tips” video or a “TikTok hacks” video? Maybe too many times to count.
The reason is that these videos are very informative and interesting.
Following a similar format can be beneficial for your brand. You can showcase how your products will help your potential customers solve problems in a memorable and meaningful way.
influencers
Establishing a strong working relationship with influencers in your industry can help you speak directly to your target audience.
Influencers have the unique ability to build a relationship of trust with a large number of followers.
This trust is highly valued because they have the opportunity to provide an honest review and endorsement of your product.
They can speak to your audience’s pain points and be seen as a true and authentic source of information.
conclusion
TikTok is set to continue its unprecedented growth.
With more new advertising opportunities available and updates made constantly on the platform, the potential to grow your business with this platform will increase exponentially.
More resources:
- 10 TikTok Marketing Tips and Best Practices
- How to go live on TikTok: A step-by-step guide
- Social Media Marketing: A Complete Strategy Guide
Featured image: Kaspars Grinvalds / Shutterstock
