TikTok announced Sounds For Businesses to make TikTok content creation with licensed music affordable for small businesses.
Businesses using Twitter for marketing and advertising can now select music with the appropriate commercial use license through TikTok’s audio library.
This allows individuals and businesses to choose audio selections that are scanned specifically for organic content and ad creation.
why does it matter
according to Tik Tok68% of users find brand messages easier to remember if paired with a song they love. 62% of those who enjoy music would take the time to learn more about the brand because they feel they share similar tastes.
With more than 500,000 pieces of music and sounds in Commercial Music LibraryCompanies can find the music that matches their ideal customer preferences.
How to choose audio for commercial use on a desktop browser
You can browse the audio selections available for commercial use by visiting TikTok’s audio library At the center of creativity and choice of commercial use of TikTok is within Usage. Note that there is a different set of paid TikTok Series videos.
You can filter results by topic, genre, mood, and audio duration to match your content.
Once you find the audio you want, click the Use in TikTok Video Editor links to create your video with the selected audio.
Screenshot from TikTok, February 2023How to choose audio for commercial use on the TikTok app (iOS)
Start by clicking on the plus icon to create a new video. Once you’ve chosen and uploaded your video, click Add Audio at the top.
Screenshot from TikTok, February 2023Next, click the magnifying glass icon to search the full audio library.
Screenshot from TikTok, February 2023At the top of the next screen, click the Sounds drop-down menu.
Screenshot from TikTok, February 2023This will reveal which music and sounds are licensed for commercial use.
Screenshot from TikTok, February 2023Once you’ve chosen your audio, you can continue creating your TikTok video as normal.
Why choosing the right license for your audio matters
If you use commercially unlicensed music or audio, TikTok can remove the audio from your video without notice, based on Community Guidelines.
If your audio has been removed due to a copyright issue, you may be able to get new audio for your video by going to your video and clicking on the notification that audio has been removed – View details.
If you see an option on the next screen to change the sound, you can choose a new sound for your video.
Screenshot from TikTok, February 2023Note that if you talk in your video, it’s all gone. Changing the voice in your video will not bring back the speaking part of the audio.
This can be exceptionally frustrating if you’re a content creator who spends a lot of time editing video content to match the audio.
How to protect your audio choices
In addition to selecting commercially licensed audio from TikTok’s audio library, you can prevent your audio from being removed by TikTok by going to Creator Tools in the TikTok app.
You can toggle the option to perform a copyright check on your audio before publishing your video.
Screenshot from TikTok, February 2023This is especially useful if you choose the audio for your video from another video maker, such as Canva. It can protect you from losing all of your work due to copyright infringement.
Read more about Sounds for Business here Tik Tok.
Featured image: Kaspars Grinvalds / Shutterstock
