Microsoft Advertising has made several updates to its platform to help marketers expand their campaigns and reach more customers.
Market expansion
First, Microsoft Advertising expands to 34 additional markets, now totaling 164 markets worldwide, allowing companies to reach more than 1 billion people.
Automatic bids and final touch referrals
One of the key features of Microsoft Advertising is the Microsoft Audience Network, which provides flexible options for meeting advertising goals.
Microsoft is adding automatic bidding and final touch referral to the Microsoft Audience Network, and enabling data exclusions for all automated bidding methods.
This will allow marketers to automate and improve their bidding strategy, making it easier for them to reach their target audience and achieve their advertising goals.
These new features will also help marketers better understand the impact of their advertising efforts, as Final Touch Referral provides insight into which touchpoints had the most impact on conversions.
Data exclusions for all automated bidding methods is another useful feature for marketers. It allows them to exclude specific data from their bid strategy, giving them more control over their advertising efforts.
Additionally, data exceptions can help ensure optimal performance during data outages or unintended conversion tracking changes.
New audience segments in the market
To further enhance audience targeting, Microsoft Advertising has launched in-market audiences for Valentine’s Day in India, the United Kingdom, the United States, France, Germany, and Australia.
Additionally, the company is experimenting with expanding custom copy, allowing marketers to create bulk lists for audience types such as customer match, custom audience, remarketing, and dynamic remarketing.
Conversion tracking updates
Microsoft Advertising has made several improvements to conversion tracking, including the ability to separate generic event tracking (UET) tags, simplified setup for custom events, and the ability to quickly implement conversion tracking across all accounts.
The company has also made it possible to import Google Smart campaigns into 11 markets, making it easier for advertisers to move their campaigns from Google Ads to Microsoft Advertising.
Microsoft Advertising’s expansion into new markets, and features such as automated bidding and final touch attribution, and improvements to conversion tracking provide companies with more opportunities to reach their target audience, improve their campaigns, and increase overall advertising performance.
source: Microsoft
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