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The Safest Luxury Car of 2023 is an Unexpected Choice

When you think of luxury and safety cars, names like Volvo, Mercedes-Benz, and even Lexus come to mind. But when IIHS tested its latest batch of new cars, the safest luxury car of 2023 came as a surprise. Unexpectedly, it ranked as the top safety in the final round of IIHS testing. Let’s dive in and see how it fares against the long-standing competition.

2023 Genesis G90 | Joe Santos, MotorBiscuit

How the Genesis G90 Became the Safest Luxury Car in 2023

When tested as the safest luxury car of 2023, it received high marks for its front collision prevention systems. For day and night tests, the largest Korean luxury sedan showed great ability to detect and prevent collisions.

Collisions can be avoided up to 25 mph. The safest luxury car of 2023 has been tested both during the day and at night, and it yields the same result. This indicates that the radar and camera system, which is standard on every model, can detect danger and apply the brakes at least two seconds before collision.

When testing pedestrian collision avoidance, the 2023 Genesis luxury sedan continued its impressive streak of results. In tests up to 25 mph, the car detected and stopped hitting child-sized pedestrians crossing its path. He passed the same test as an adult, avoiding a collision from 37 mph with an adult walking parallel to the road. In the last test, the G90 issued a warning 2.1 seconds before an accident occurred, while automatic braking stopped the vehicle just in time.

Crash test of the new G90

Rear view of the Genesis G90
2023 Genesis G90 | Joe Santos, MotorBiscuit

While collision avoidance makes up a larger part of testing these days, crash testing remains a key factor in determining the safest luxury cars of 2023. Once again, its competitors shine in every category.

In our overlapping frontal crash test, the Genesis earned high scores for every measure but one. The front seat passenger’s lower leg injuries were rated acceptable, one tick away from the highest score of “good”.

In all other areas including head and neck injuries to both driver and passenger, the G90 received top marks.

In a side crash test, Genesis ranked as the safest luxury car in all but two categories. Updated side crash testing brought the torso hit prevention from “good” to “acceptable.” In this area, Genesis was able to prevent snooping, but the hit rate was a bit high for the highest score. This also affected the chassis and safety rating, which also received the second highest score.

The headlights fall short on the G90

Genesis G90 in the snow
2023 Genesis G90 | Joe Santos, MotorBiscuit
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Driven: The 2023 Genesis G90 is the South Korean Maybach you can afford

As with most cars today, the Genesis G90 only gets an acceptable score for headlight output. Low beams and high beams had a slightly less than optimal arrangement in a straight line. The lack of steering-modified headlights further weakens the G90, and it’s an issue that affected the majority of cars in 2023.

The Genesis G90 outperforms the competition as the safest luxury vehicle around

While popular options like the Volvo S90 and Mercedes-Benz S-Class performed well, none earned the safest luxury car score like the Genesis G90. With a starting price of just under $90,000, the G90 won’t come cheap, but those who can afford it can drive with more peace of mind.

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