it is still a valuable attribute to have for auto brands, despite the changing culture of the auto market. If you can gain brand loyalty, demonstrate that your brand has quality vehicles and quality customer service to overcome the hype created by other companies’ new vehicles, and you have a huge edge in the marketplace.
Loyalty is especially difficult to manifest in the luxury segments due to ongoing advances in technology and new luxury standards every year. However, the following SUVs have found a way to gain a loyal consumer base despite the odds. Here’s everything you need to know about the products that bring in the most brand loyalty.
is a successful seller in America, but according to . The Tesla Model Y sold approximately 252,000 units in 2022, making it the sixth best-selling car in America and the best-selling car overall in California.
The Model Y was first introduced for the 2019 model year as a crossover SUV version of the Model 3 small sedan. With the Model Y holding overwhelmingly positive consumer reviews, it’s no surprise that many Model Y owners are repeat customers , moving up to larger battery packs with longer range.
With Tesla’s continued sales, it seems likely that the Model Y will continue its upward trend in loyalty over the years.
Lincoln Nautilus
It landed as the midsize luxury SUV with the most consumer loyalty according to S&P Global. The Lincoln Nautilus may look like a newer model, but its roots go back to the 2007 model year, when the Nautilus was known as the Lincoln MKX.
This model has been the best-selling Lincoln model since 2016, offering the comfort of previously discontinued Lincoln models like the Town Car in a much more modern and stylish crossover SUV.
This modernization of the Lincoln brand is best exemplified under the hood where, instead of a roaring old V8, you’ll find a turbocharged four-cylinder or twin-turbo V6. With the comfort you’d expect from Lincoln found in a modern crossover, the Nautilus is a Lincoln that keeps customers coming back.
Land Rover Range Rover
The Land Rover Range Rover sits at the top of the brand loyalty list among full-size luxury SUV models. While the Land Rover brand has historically, the new Range Rover models have made great strides in making these SUVs more reliable.
Couple this new reliability with its new in-cab technology and comfortable ride, it’s no surprise that the Range Rover is a model that consumers flock to on a regular basis. This brand loyalty is made even easier when the Range Rover has been produced in some form since 1969.
Whether you’re behind the wheel of an old British Leyland Range Rover or an all-new state-of-the-art Range Rover, you’re experiencing one of the most historic vehicles ever produced.
