It is rumored that Microsoft will launch a new version of its Bing search engine powered by ChatGPT. The preview reveals five features to get you started.
With ChatGPT’s AI-powered conversational and results approach, the new Bing has the potential to deliver more personalized and accurate results.
This means that marketers will need to adapt their search engine optimization strategies to take advantage of this new search method.
An early beta version of Microsoft Bing’s ChatGPT search engine has been revealed by someone named Owen Yen.
Yin results provide a glimpse into what the future of search engines might look like.
Here are five key observations from Yin’s report, which he published mode.
Bing powered by ChatGPT: 5 potential features
Yin says he was able to peek at the new Bing before access was turned off.
You still get your traditional search results but there is a new tab to start a conversation pic.twitter.com/ugeYMCNG1c
– Owen Yin (@Owen_Yin) February 3, 2023
Here are five major differences I notice between Bing supported by ChatGPT and regular Bing:
- Positioned as “assistant”: Powered by OpenAI’s GPT-4, Microsoft is positioning the new Bing as a search assistant, creative partner, and planner, all rolled into one.
- Chatbox replaces the search barThe new Bing replaces the traditional search bar with a large text box that invites you to ask it about anything, using up to 1,000 characters.
- Brief responses: With the ability to access current information, the new Bing aggregates multiple results and writes a summary indicating where you got the information.
- complex tasksThe new Bing can complete complex tasks like meal planning by giving it requirements such as meal preferences, budget constraints, location, or time allotment.
- Conversational searchThe new Bing offers a human-like search experience, with the ability to talk to you. He will prompt you to continue the conversation by asking follow-up questions.
Don’t worry, because the search results page won’t disappear completely. Yin notes that you can still switch between search and chat from the toolbar.
What does this mean for marketers and SEO professionals?
Marketers who stay informed and understand the benefits and limitations of the new Bing will be better equipped to improve their content and reach their target audience.
By factoring Bing’s new conversational approach into your SEO strategies, you can stay ahead of the competition and increase your traffic and conversions.
For example, the use of long-tail keywords, natural language queries, and conversational tone will likely become increasingly important in ranking well in Bing’s new set of search results.
Keep in mind that Microsoft has not officially confirmed any information about a new version of Bing that supports ChatGPT. When asked about the comment, a representative said the company does not comment on rumor or speculation.
Featured image: Poetra.RH / Shutterstock
