Microsoft announced today that it is bringing the latest AI capabilities to its Bing search engine, while also adding a new ChatGPT-like feature.
Microsoft revealed its plans to integrate ChatGPT at a special event held at its headquarters in Redmond today, which centered around its partnership with OpenAI.
Unlike recent virtual events, this press conference was held in person and not broadcast online.
During the event, Microsoft CEO Satya Nadella highlighted the importance of this new feature and how it will revolutionize the way people interact with search engines.
“I think this technology is going to reshape almost every software category,” says Nadella.
“The race starts today,” Nadella declared, and Microsoft will “move and move fast.”
Event attendees were given a sneak peek at the latest search experiment, which Microsoft refers to as “your AI-powered co-pilot for the web.”
This new experience combines the all-new Bing search engine and Edge web browser, designed to complement each other.
Nadella explained that the new Bing will provide direct answers to questions and encourage users to be more creative.
He also mentioned that the existing search experience is not working as efficiently as it should be, like 40% of the time people click on search links and then immediately click again.
This clearly indicates that the search experience needs to be updated and improved. Nadella claims that the search engine user experience hasn’t changed in 20 years, and it’s time for Microsoft to adapt.
