Social Media

Meta Verified: New Subscription Bundle On Facebook & Instagram

Meta CEO Mark Zuckerberg announced that the company will begin testing a new subscription package called “Meta Verified” on Instagram and Facebook.

Subscription package includes:

  • A verified badge certifies a user’s account with a government identity
  • Proactive account protection
  • Access account support
  • Increase visibility and reach

The company will be testing this new offering in Australia and New Zealand later this week to see which is the most valuable and hopes to bring Meta Verified to the rest of the world soon.

Meta Verified will be available for direct purchase on Instagram or Facebook in Australia and New Zealand later this week.

Users can purchase a monthly subscription for $11.99 on the web and $14.99 on iOS and Android.

To be eligible for Meta Verified, accounts must meet minimum activity requirements and be 18 years of age.

Applicants must also provide government identification matching the profile name and photo of the Facebook or Instagram account they are applying for.

Meta promises to provide proactive monitoring for account impersonation and continuous monitoring and review of reported violations.

Meta Verified is part of the company’s vision to expand access to verification while creating a valuable subscription offering.

“cash grab”?

While the announcement of Meta Verified may be exciting news for some creators, it has also been met with criticism.

Many users call it a “cash grab” and a stark theme for Twitter Blue.

The similarities between the two services are hard to ignore. Both offer a verified badge, increased visibility, and access to exclusive features.

The only real difference between Twitter Blue and Meta Verified is that the latter gives you a badge on two sites instead of one.

Critics accuse Meta of being unoriginal and trying to cash in on features that shouldn’t cost money.

The fact that the service is only being tested in two countries has raised questions about Meta’s commitment to its global user base.

It remains to be seen if users will see value in Meta Verified. For now, the service is only available in Australia and New Zealand, and it will be interesting to see how users in those countries receive it.


source: meta

Featured image: 24K-Production / Shutterstock

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