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Meta Announces Instagram Explore Home Ads Placement Via Marketing API

Meta has officially announced ‘Instagram Explore home’ ad placements via the Instagram Marketing API that allows marketers to run ads on the Instagram Explore homepage.

Meta announced on October 4, 2022 that businesses can now place ads on their Instagram Explore home.

the October announcement explained:

“Businesses can now place ads in the Explore home, the grid people see when they first access the Explore tab.”

Instagram also announced the introduction of Explore home ads:

“We’re giving people more places to discover brands and products in Explore and Profile.

The Explore homepage, the grid people see when they first access the Explore tab, will now display ads to reach people in the early stages of discovering new content that they’re interested in.”

More information about the initial announcement here.

New Instagram Marketing API mode option

On Friday, November 11, the Meta announced that ads can now be placed on the Explore homepage through the Instagram Marketing API.

the The official announcement was posted last Friday advertiser:

We now allow ads in the Instagram Explore home via the Instagram Marketing API.

The new ad placement will be available in all current Marketing API versions, and does not require an upgrade.

As mentioned, no upgrades or changes are needed and existing APIs will work with the new INSTAGRAM_EXPLORE_HOME mode option.

Ad advised:

With this new addition, you will be able to update your app to enable your customers to create and preview ads in Instagram Explore home via API.

This new feature provides three new capabilities:

  • Create ads
  • Advertising Insights
  • Ad preview

The new INSTAGRAM_EXPLORE_HOME placement option can now be used to create ads.

The ad performance data for the Instagram Exploration homepage is available at the placement level insights.

Ad can be viewed.

Meta has advised that relevant developer documentation for using the new features will be released soon.

Read the official Meta announcement about the new homepage exploration option available through the Marketing API endpoint.

we present to you ‘Instagram Explore home’ ad placements via the Instagram Marketing API

Featured image by Shutterstock / 10 FACE

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