LinkedIn is rolling out a bunch of new features for Business Pages.
These updates can help you demonstrate your company’s brand identity, values, and propositions while using advanced publishing and community building tools.
Learn how these innovative features can enhance your marketing efforts on LinkedIn.
1. Update scheduled posts
One of the new features allows you to plan your business page posts up to three months ahead for continuous engagement with followers.
This feature is now available on desktop, and will be available on mobile soon.
2. Audio events
LinkedIn offers live, audio-only discussions, eliminating dependence on third-party broadcast apps.
Screenshot from LinkedIn, March 2023.This versatile and casual approach enhances audience connections and can position your organization as an industry authority.
Listeners can participate in the discussion through emojis and request to speak if they wish to contribute verbally.
3. Post jobs automatically
For companies with fewer than 1,000 employees, LinkedIn now offers an automatic job posting feature.
Screenshot from LinkedIn, March 2023.Once activated, the platform will automatically share one open role per day as a pre-scheduled post. Posts can be edited after they have been shared.
This feature excludes what LinkedIn categorizes as “essential functionality”.
4. The following pages as a page
LinkedIn Pages can now follow other Pages, making it easy to join chats related to your industry with a personalized feed of content from the companies you follow.
This feature aims to help companies work together, share ideas, and create strong online communities of professionals.
In summary
The latest LinkedIn features for Business Pages provide new options for sharing content, connecting with people, attracting new talent, and keeping up with the industry.
By making use of these tools, you can improve your B2B marketing efforts and strengthen your online presence.
