SUVS

Is This The Best SUV Brand of 2023?

Roll up a list of the best car brands for 2023, and you might expect to find a leading automaker. But this is where a new list might surprise you. An OEM better known for good-looking and user-friendly crossovers over rugged utility vehicles has earned the best SUV brand of 2023: .

Hyundai awarded best SUV brand of the year

2023 Hyundai Tucson | Hyundai

stepped in with its best brands of 2023 list, and Hyundai topped the SUV field. It’s the third year in a row that Hyundai has achieved the honour, winning in arguably the most competitive segment in the industry.

with more cabin space than the first generation model.

The 2023 Tucson is placed in the ultra-competitive segment of compact crossovers. Its elegant styling and abundant technology make it a fierce contender against rivals such as the Toyota RAV4 and Ford Escape.

Hyundai offers family SUVs in 2023 Santa Fe and 2023 Palisade. Each offers three rows of seats along with Hyundai’s hallmark avant-garde styling.

Perhaps the crown jewel of Hyundai’s SUV range is its commitment to electrification. Both the Tucson and Santa Fe have hybrid and plug-in hybrid variants. The 2023 Ioniq 5 electric SUV is among Hyundai’s best achievements, garnering critical acclaim upon its release.

Gaps remain in Hyundai’s SUV lineup

Hyundai has earned praise from US News and World Report with a variety of quality crossovers and practical electric SUVs. However, the brand lags behind in a couple of sub-categories.

The off-road SUV segment is hotter than ever. Yet Hyundai has yet to launch a true off-road model of its own. It hits a niche lifestyle need, but it’s more of a beach cruiser than a trail runner. Hyundai leaves an opportunity on the table until it drops a rugged off-roader (or at least offers a dedicated off-road package for an existing model).

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