Social Media

Instagram Is Now Putting Ads In Your Profile Feed

In a series of updates to Instagram ads, the app is showing ads in more places, like public profiles and the Explore tab.

Additional updates include augmented reality (AR) and multi-advertiser ads.

Finally, Instagram gives advertisers a selection of free music to use with Reels ads.

Here are all the details about the latest updates to Instagram ads.

Instagram ads in profiles and explore feed

Instagram is testing ads in user profiles, though only select creators will see any revenue from them.

Ads will start appearing in the profile feeds of public Instagram accounts for users over the age of 18.

Profile personly feed Refers to a vertical scrolling experience that is activated once someone clicks on a thumbnail on a user’s profile. It does not refer to the profile Networkwhich will remain ad-free.

Instagram is experimenting with the ability to share revenue from profile ads with creators, though it doesn’t look like this option will be widely available.

In an advertisement, Instagram states:

“As part of this testing, we will be testing a monetization opportunity that allows eligible creators to earn additional income from ads shown in their profile feeds, starting with select creators in the US.”

No further information about eligibility criteria, or revenue sharing, is available at this time.

Another new surface that Instagram inserts ads on is the Explore home feed, which is the primary grid you land on when you select the search tab.

See what the new Explore ads will look like in the example below:

Screenshot from: business.instagram.com/blog/new-instagram-ads-help-businesses, October 2022.

Multiple Advertiser Ads

Instagram’s new multi-advertiser format makes ads eligible to appear next to other advertisers’ ads.

This includes, in some cases, advertisements from related or complementary companies. For example, an advertisement for a wedding dress might appear next to an advertisement for a wedding cake.

Artificial intelligence and machine learning automatically identifies ad groups.

For advertisers who would rather not have their ads appear in a showcasing with other companies, Instagram offers the ability to opt out of multi-advertiser ads.

AR ads

Instagram is launching an open beta of AR ads in raw feeds and Stories.

With an AR experience powered by Spark AR, brands can encourage people to interact with influence through their surroundings.

Below is an example:

Instagram is now placing ads in your profile feedScreenshot from: business.instagram.com/blog/new-instagram-ads-help-businesses, October 2022.

Free use of music for reels ads

Instagram allows advertisers to use a selection of royalty-free music in Reels ads.

Free high-quality music from the Meta Sound Collection library can now be added to carousels on Reels.

Advertisers can select songs manually or let Instagram automatically choose the best music for an ad based on its content.


Source: Instagram

Featured image: AmbrosiniV / Shutterstock

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