How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research

The Google Ads Keyword Planner is a useful tool; There is no doubt about that.

Whether you’re launching your first Google Ads campaign or your 100th, having a plan or forecast is crucial.

But have you ever considered using a Keyword Planner as a way to forecast trends in the future?

Staying ahead by anticipating demand can set you apart in any competitive market.

In this post, I will walk you through the how-to and how to use the Keyword Planner tool so your PPC and SEO efforts work together.

What is the Google Ads Keyword Prediction tool?

It’s one thing to know what the trend is right Now.

This is a valuable asset for any digital marketer.

But what about what will be popular tomorrow Or further into the future? How do you predict that?

This is exactly what the Google Ads Keyword Prediction tool does.

It’s a great choice for anyone looking to up their SEM and SEO game by narrowing down the future potential of any keywords or combinations of keywords.

According to Google, it updates its forecast daily with data up to the past 10 days.

This data includes market changes that have occurred throughout this time.

It also takes into account seasonality, so you don’t get overwhelmed by the natural market fluctuations.

In short, Google Ads Keyword Forecast is a great tool.

How (and why) to use the forecast tool

The prediction tool is a multifaceted part of Google Ads, and shows how useful the advertising system as a whole can be.

It goes beyond today’s data and offers insights into the near future.

It can also help inform other future efforts or initiatives, as well as leverage other channels such as search engine optimization.

So, what do these predictions tell you?

The prediction tool will help you see how your keywords will perform in optimal settings.

Could you:

  • Change your maximum CPC or bid strategy according to your budget.
  • Show a chart of your estimated performance.
  • See predictions for individual keywords or aggregate keywords.
  • Watch how these estimates change when you adjust your maximum CPC or bid strategy.

Your forecast has a date range, and you can change the time frame to see how it affects your forecast.

There are two ways to find out the predictions on Google Ads, so let us break down the Google Ads Keyword Prediction tool for you step by step.

How to use it for prediction

In Google Ads Keyword Planner, you will find something called Prediction.

Screenshot from Google Ads, August 2022

instead of clicking Discover new keywordswill click Get search volume and forecast.

Google Ads PredictionScreenshot from Google Ads, August 2022

Once you are here, you can enter an individual keyword or group of keywords separated by commas or line breaks.

You can also upload a spreadsheet file to quickly transfer keywords into the prediction tool (as any SEO or SEM professional should know, there’s nothing wrong with a good acronym!).

Once you have entered your keywords and click startYou will come across a page with a few tabs on the right side of Google Ads.

You will come across a page with a few tabs on the right side of Google Ads.Screenshot from Google Ads, August 2022

The three tabs are ForecastingAnd saved keywords, And negative keywords.

As for the prediction side of things, you’ll obviously want to stay under the first tab.

You’ll see a selection of forecast data based on the keywords you entered.

Automatically, it will predict Google ads on a default monthly basis:

  • Clicks if the keyword triggers your ad.
  • impressions.
  • Cost or expected average expenditure.
  • Click-through rate (CTR).
  • Your average cost-per-click (CPC) or the average amount you might pay for each click on an ad.
  • Transfers.
  • average cost per acquisition.

Here is an example of what aggregated forecasts look like based on your input:

Example of aggregate monthly forecasts for keywords in Google Ads.Screenshot from Google Ads, August 2022

You can update the date settings if you are looking for a shorter or longer period.

In the end, you’ll get a neat graph and data chart showing future predictions (or projections) for the selected keywords.

This helps you determine the best action plan for upcoming campaigns and allows you to know if you should adjust existing campaigns based on consumer inquiries and behavior.

Remember, the numbers you see associated with each metric are what your keywords or group of keywords are likely to achieve Based on your advertising spend.

These numbers will change if your budget changes, which proves how comprehensive Google’s approach really is.

However, Google clearly shows that spending more does not necessarily mean better conversions.

When you’re done, follow one or all of these steps:

  • Download your predictions. To do this, select the download button on the page.
  • Share your keyword plan with team members. You can do this by clicking the three dots next to your plan and adjusting your sharing settings (under Edit post).
  • Think about how this fits into your paid media, SEO, and content marketing roadmap.

Is this the only way to find out predictions on Google Ads?

short answer: no not like that!

Long answer: There is another way, and you can find it by clicking Discover new keywords instead of Get search volume and forecast At first.

When you use Discover new keywordsCould you:

  • Discover new keyword ideas.
  • Edit an existing keyword list based on what the data shows.

But in addition to that, you can also see performance projections once you include keywords in your plan.

As an optional action, you can create a new campaign based on positive predictions.

Or you can use them to boost your existing campaigns.

If you want to add keywords to your plan from Discover new keywords To be able to predict their performance, you can follow a few simple steps:

  • Check the box next to each keyword you want to add. Then click on the dropdown option Add to plan.
  • choose either Add to plan or Add to existing campaign.
  • Click on the dropdown menu option Add to [name of ad group]. Select the match type using the dropdown option wide match.
  • Choose Add keywordsAnd voila!

How to see keyword trends in Google Ads

The best way to see keyword trends in Google Ads is under the Saved Keywords section of the left-hand navigation.

How to see keyword trends in Google AdsScreenshot from Google Ads, August 2022

tap on Saved keywords View tab:

  • Average monthly searches.
  • Three months change.
  • annual change.
  • Competition (low, medium or high).
  • Ad impression rate.
  • Top of page bid (low and high ranges).

Here is an example of how this might appear in Google Ads:

An example of how this looks in Google AdsScreenshot from Google Ads, August 2022

Combine this historical data with forecasts projected from your Google Ads account, and you have a comprehensive picture of the keywords for your industry!

NB: While the Google Ads Keyword Prediction tool takes into account things like bid, budget, and seasonal changes, historical data does not. Just keep this in mind during your comparisons.

How does the Google Ads Keyword Prediction tool fit into the overall paid media mix?

It is better to offer paid media inclusive. PPC should not work in a silo.

While the Google Ads Keyword Predictor should be a well-used component of your marketing inventory, it’s not your only friend.

With all of these tools combined, you can craft a comprehensive, well-planned marketing strategy.

Identifying key keywords and trends can help inform marketing areas such as:

  • PPC strategy and realistic budget.
  • Content creation and copying.
  • On page SEO.

Combine the Google Ads Forecast tool with other tools, such as:

Google trends

Search traffic by any specific term or company.

You can compare terms and entities, as well as visualize data by location, related topics, and detailed terms.

Use Google Trends to answer the question: What are some recent changes in the landscape?

Google trendsScreenshot from Google Trends, August 2022

Google Benchmarking Report

This report is inside Google Analytics.

The Benchmark Report looks at your individual traffic and compares it to the industry benchmark.

Remember that this standard comes from the industry as a whole, not necessarily a specific niche within that sector.

You will see how to resist national players in the game.

The most useful part of this report for you is the comparison of your historical and current data, so you can see how far you’ve come.

Google Auto Ads Insights

This is a recent development from Google.

Using the power of Google Trends, you import relevant data into your Google Ads account.

With this data in hand, you can see the terms of the breakout and its expected growth.

It’s a super powerful add-on that can improve business planning and marketing by a landslide.

If there was a way to slip into a new category before the competition, this is it.

smrash data

See search volume for keywords today and compare monthly over the past six months.

You’ll know what the search volume used to look like and use that data to decide which keywords you should focus on now and in the future.

Their keyword planner also provides predictions, so this is another tool you can add to your toolbox.

Google Intelligence Events

using artificial intelligence, Google Intelligence Events It tells you if there has been a noticeable change (either up or down) in the traffic on your site.

You can even define your own events for custom insight automation.

A cohesive set of tools will help you boost your business like the professional you are.

Keep in mind that these are just a few of the tools – you’ll find plenty to support you along the way.


The Google Ads Keyword Planner Predictor contains a wealth of information.

Whether you’re looking to add new keywords to your campaign mix or understand future trends for your existing campaigns, this tool has it all.

Not only are forecast trends important, but even more important is how you use the data.

Forecasting trends helps more than identify potential competition and budget; When combined with other tools, it helps you create a powerful and comprehensive marketing plan.

Use these tools to help you stay ahead of your competition.

More resources:

  • A step-by-step guide to earning a Google Ads Certification
  • 14 Types of Google Ads Extensions and What They Do
  • A Complete PPC Marketing Guide for Beginners

Featured image: fizkes/Shutterstock

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