Are you looking to expand your Content Marketing and SEO teams in 2023?
Three out of four employers report difficulty finding the talent they need, but don’t worry – we can help you secure the qualified candidates you’re looking for.
So, how can you rethink your recruitment strategy to attract, hire and retain the best SEO and marketing talent?
In this candidate-driven landscape, the key is to make sure you’re offering the benefits that today’s digital marketers value.
On November 2nd, I moderated a webinar with Shannon Vize, Director of Content Strategy at Conductor, and Tara Fitzgerald, Director of Comprehensive Rewards at Conductor.
Vize and Fitzgerald show how you can set your digital marketing team up for success in the year ahead with a winning recruitment and retention strategy.
Here is a summary of the webinar. To access the entire presentation, Complete the application.
The main takeaway for hiring managers
- High demand + a candidate-driven market = a competitive landscape with talent dominating the hiring conversation.
- Make sure your company’s postings and jobs are attractive to your audience.
- Prioritize the benefits candidates value most: inclusive/diverse company culture, work-life balance, career development, flexibility, and competitive compensation.
- Consider a fully off-site working environment for most required roles.
Look out for these top SEO and content placement skills
Sometimes it can be difficult to determine whether candidates possess the necessary skill sets when hiring a content marketer or SEO specialist.
One way to attract more qualified applicants to your postings is to research the job details.
The most common SEO skills are:
- Google Analytics.
- Keyword search.
- Data Studio (Dashboards).
- Content strategy.
The most common skills for content marketers are:
- Campaign/marketing strategy.
- Social media.
- Customer Experience/UX.
If you are starting to build your own SEO and content optimization team, lean on your own in-house staffing or staffing agency.
As more business leaders recognize SEO as a primary channel that drives high-quality, high-converting traffic, more companies will hire these specialists as we move into 2023.
There is a significant increase in the search for hybrid and remote jobs, underscoring the importance of flexibility in the workplace and work environments.
Average content marketing and search engine optimization salaries for 2023
The data below shows national averages, however, salaries will vary depending on the job description, the industry your company operates in, and the size or revenue of your current organization.
Average salary compensation standards for 2023
|Search Engine Optimization Specialist||$37,000||$49,000||$67,000|
|Search Engine Optimization Manager||70 thousand dollars||$95,000||$139,000|
|Content Marketing Strategist||$44,000||$64,000||$102,000|
|Content Marketing Manager *||$49,000||$75,000||$104,000|
|Content manager||$50,000||90 thousand dollars||$146,000|
- Early: 0-3 years*
- Mid: 4-9 years old
- Late: 10+ years*
* in the middle
Location also still plays a vital role in compensation.
Organizational retention strategies
The business environment is critical, and business leaders must assess the impact their organizational plans can have on retention rates and how much it will cost to replace key talent.
Find out what your talent values most.
Here are the top reasons why people choose to work in their current organization:
- Good work-life balance.
- Learning and development opportunities.
- High salary or great financial benefits.
You can navigate the implementation of something new by considering your team’s culture and demographic fit by knowing what they value most.
[Slides] How to hire the best SEO and content marketing talent in 2023
Here is the presentation:
Join us for our next educational webinar!
How to speed up your keyword research with powerful topic combinations
Join us and Dave Snyder, CEO and Founder at CopyPress as he talks about how this method can help you rank higher.
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Featured Image: Paolo Bobita/Search Engine Magazine