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Increase Website Traffic: 8 Secrets From Popular Blogs

How do you get more traffic to your blog or website? There are many ways to increase web traffic, but some methods are better than others.

If you look at popular blogs, you can see what they’re doing right, providing insight into the different strategies or tactics you can take for your content strategy.

Now let’s break down the 8 ways you can increase website traffic with insights from popular blogs and brands:

1. Get the story first

Business interested It is one of the fastest growing financial, informational and technology blogs in the world.

Because it generates more than 49 million Website Visitors Per Month There is no doubt that there is some golden knowledge to uncover for its content strategy.

Key takeaways from this high performing site include:

Quickly create great digital content

The news site was ahead of its time because it focused primarily on digital content from the start. Do not print the content. Not broadcasting the content.

They knew where their target audience was going and were ahead of the curve.

Today, the need to create digital content is a no-brainer. So, what makes your current content strategy different?

timing

Business Insider always gets the inside scoop first. They stay on top of the latest news stories, constantly hunt down leads, and update their articles with new facts as quickly as possible.

They don’t thrive on evergreen content, and that works for them. Instead, they aim to get the story first, drive the first clicks, and get trending content out quickly.

This means that you can also have an ever-present content strategy by creating content at the right time and circulating it to the right platforms.

While getting evergreen content is great, there’s something to be said for creating new, “popular” content.

That’s because users are not only looking for answers to age-old questions but also content related to what’s happening around the world.

2. Posted with a purpose

Arianna Huffington’s blog of the same name, Huffington Post Or HuffPost, it was never meant to be a business. However, since its inception in 2005, the site has quickly risen to the rank of one of the most popular blogs in the world.

The Huffington Post has been a huge hit with web traffic and popularity – bringing in thousands of visitors a day and becoming a household name as a political blog.

So what made the Huffington Post a traffic hit? They post with a purpose.

The Huffington Post originally began as a political news site informing the public about critical global issues. It was the founder’s direct response to news sites controlled by money-hungry corporations. This resonates with people.

Finally, a website offered unbiased news stories and opinion pieces from both sides of the aisle. It met the public’s need for honest, raw political dialogue.

Avoid burnout

The Huffington Post’s shift from purpose to profit is somewhat of a cautionary tale. Burnout is inevitable if you lose track of the value you aim to provide your audience.

Huffington saw this when its site quickly grew beyond what it had originally envisioned. It has become a lot of business.

Many content creators get into this predicament.

They create content focused on keywords, conversion rates, and CPCs. But unfortunately, they forget that traffic and conversions are often proportional to how much their audience is interested in the content.

Before creating content, ask yourself the following questions:

  • Have I asked my audience directly what they are interested in reading?
  • Do I know their pain points, fears, needs and desires?
  • Do I have the data to back that up, or do I assume that’s what they want?
  • What is the primary purpose of this content?
  • What is the ultimate goal I want to achieve with this content?
  • What action do I want users to take when they read this content?

Don’t veer away from the purpose of your content. Focusing on satisfying Google or improving clicks will help you part of the way, but it won’t be enough to keep users interested and engaged with your content.

3. Attracting reliable sources

If Business Insider is the king of world news, then… TMZ She is the drama queen of Hollywood news.

TMZ is known for breaking the biggest stories in celebrity and entertainment gossip.

While TMZ hasn’t given us much insight into their traffic stats or strategies, a little detective work reveals a big secret about their success.

Secret: ‘Tipsters’

As a content creator and writer, I was curious as to where TMZ sources its writers (and how they find the most interesting stories).

Their website only revealed that they had hired a few “field reporters” and “researchers”. But, I wondered, who tips them on the hottest celebrity gossip?

The answer, as I found out, is “mentors”. hints They are their own “down to earth” people. People who go looking for the inside scoop.

These people do not work directly for TMZ but are motivated to provide expert knowledge or reveal sensitive information to the magazine. As a result, they usually receive payments or notoriety.

The Disciple concept sounds unsurprisingly similar to another type of content strategy: expert-generated content. TMZ has created a consistent, low-cost, motivation-driven content creation model. And you can do the same.

Content created by experts

This can take the form of expert interviews, tour posts, webinars, podcasts, guest posts, and video content.

The idea is to motivate industry experts to create content for your site, walk you through new content ideas, and then share your content with their audiences.

You can hack this strategy for your site by inviting experts to create content for you or to participate in a portion of the content you create.

Open your site to guest posts, video contributions, exclusive interviews, or expert quotes. This will help you create a greater amount of content and expand your reach.

Plus, a little ego boost can go a long way.

4. Increase referral traffic

the edge is a “Jack of all trades” publication that covers everything from entertainment to technology to science and product reviews.

Launched in 2011, it publishes a range of new articles, how-to guides, podcasts, and feature interviews. A common marketing adage is, “fortunes are in the niches.”

Since The Verge doesn’t have a clear niche, it begs the question: How do they get their content to rank and generate a lot of traffic?

Verge traffic comes via referral sites. The sites mainly refer to blog product reviews.

Not only do these referral sites send traffic to The Verge via external links from their content, but they also boost the authority of the blog.

Affiliate marketing

The Verge’s content strategy reveals an excellent opportunity for websites to generate traffic from sources other than organic search. This is especially the case for affiliate sites.

Suppose the purpose of your website is to promote affiliate products. In this case, your traffic strategy will greatly benefit from creating content that will get attention from other leading websites in the industry.

Not only will users who venture to these sites be interested in your content and products (which makes them more likely to convert), but high authority backlinks can give your site that added SEO.

What this looks like is creating content that provides value to your favorite referral sites – content that:

  • Reviews their products.
  • Offers comparisons of their products to competitors.
  • References other articles on their website.

By posting content that provides value to other sites in your industry, you have the opportunity to generate an entire additional traffic source beyond organic search.

5. Post User Generated Content

lifehacker The tagline “Do Everything Better” is a bold assertion that users can work their way to success in life. (Perhaps ironically, we do the same with your content strategy here.)

The blog offers helpful, often time- and money-saving, advice on how to work better, live longer, and live a happier life.

Many of their articles are bite-sized posts revealing one or two hacks or a bulleted list of tips.

Lifehacker does not rely on keywords to come up with click-worthy content ideas. Instead, they create a treasure trove of blog topics by asking their audience what they want to read.

How do I get started with blog post ideas?

Despite a myriad of SEO and idea generation tools, website owners still struggle to find topics that drive traffic and keep their audience engaged.

That’s because we — myself included — often overcomplicate the process.

We try to guess what our readers want. First, we delve into the search data to see which keywords are getting the most volume. Then we try to mimic the content our competitors create.

Your readers will often tell you exactly what they want. All you have to do is ask.

If you have an existing social media presence, you can easily reach out to your target audience to get their input on the topics they are interested in.

You can also get ideas from the comments section, email responses, reviews or comments from customers or previous customers.

Don’t overcomplicate. Start with your audience and create a list of the topics they want to read about. Next, use your SEO tools to select the appropriate keywords to target in this content.

6. Check your facts

Very good health It was founded in 2016 and has quickly become a trusted resource for health enthusiasts and trainers. It exceeds in multiple aspects of creating a popular blog, but none more so than creating accurate and well-thought-out blogs.

The first step when writing any article is fact checking. It’s the foundation for creating a blog that people rely on and trust.

This includes resource checking, spelling, grammar, and punctuation.

Just think when you’re reading a blog, and there are grammatical errors, links to outdated or broken resources, or facts that aren’t entirely true. Unfortunately, this makes it very easy to stop getting returning visitors.

But there is a simple solution. Between tools like Grammarly or having another set of eyes to fact-check and transcribe your work, you can easily avoid these pitfalls.

And remember, providing your readers with reliable tools and resources is a reliable way to keep people coming back.

7. Develop editorial guidelines

Tree hugger It is an excellent example of developing editorial guidelines.

Through the structure created by founder Graham Hill and their growing team, they’ve built a foundation for research, making it easier for consumers to quickly get the information they need.

Creating a robust and comprehensive Standard Operating Procedure (SOP) can help brands avoid the previously discussed difficulties and streamline the editorial process.

This way, companies can get blogs out quickly and efficiently.

8. Integrate interaction

If you’ve been sharing on social media, chances are you’ve taken a file buzzfeed Quiz or read one of their engaging articles.

The amount of engagement they see with their content and through comments on social media or reactions on their site is unparalleled.

It is a prime example of creating an interactive space for readers and consumers. Through their site, you can have a comprehensive and enjoyable experience.

In addition, they allow their followers to rate articles with related topics such as “LOL” and “Win”. This helps readers feel included in a like-minded community.

We can learn from Buzzfeed. For example, creating an interactive capacity for a blog can help develop a sense of community.

You can achieve this by organizing your information properly and leaving the options to add comments or questions to your blog posts.

The final takeaway

In terms of increasing website traffic, bloggers have been doing it right for years.

Taking the time to understand why popular blogs perform so well can give you ideas about what you need to do to improve your blogs.

Using these ideas for your blogs can provide a steady stream of visitors eager to read what you produce.

More resources:

  • How to build traffic to new or struggling websites
  • 7 ways to use email to increase organic traffic
  • SEO for Beginners: An Introduction to SEO Basics

Featured images: Krakenimages.com/Shutterstock

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