Google has updated the Google Discover feed guidelines to emphasize the most important elements that must be included in the feed in order to properly optimize it.
Google Discover Feed
The Google Discover Follow Feed feature provides relevant content to Chrome Android users and is a valuable source of traffic that matches users’ interests.
Google Discover Follow is a component of Google Discover, a way to capture a continuous stream of traffic apart from Google News and Google Search.
Google’s Discover Follow feature works by allowing users to choose to receive updates about the latest content on a site they are interested in.
The way to participate in Discover Follow is through an enhanced RSS or Atom feed.
If the feed is properly optimized on a website, users can choose to follow a specific website or category of website, depending on how the publisher configures their RSS/Atom feeds.
Audiences who follow a website will see the new content populate their Discover Follow feed which in turn brings new waves of traffic to participating websites that are properly optimized.
According to Google:
The Follow feature allows people to follow a website and get the latest updates from that website in the Follow tab of Discover in Chrome.
Currently, the Continue button is a feature available to users who are signed in in English in the United States, New Zealand, South Africa, the United Kingdom, Canada, and Australia using Chrome Android.
Receiving Discover Follow traffic only happens to sites with properly optimized feeds that follow the Discover Follow Guidelines.
Updated guidelines for the Google Discover Follow Follow feature
Google has updated its guidelines for the Discover Feed feature to emphasize the importance of the feed
And <link> emphasizing that the feed contains these elements.</p>
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<p><strong>The new directives state:</strong></p>
<blockquote>
<p>The most important content for the follow feature is the feed element <title> and items <link> per item. Make sure your feed contains these items.</p>
</blockquote>
<p>The absence of these two elements is supposed to result in Google being unable to understand the feed and display it to users, resulting in a loss of traffic.</p>
<p>Site publishers who participate in Continue Google Discovery must verify that their RSS or Atom feeds correctly display the element <title> And <link>.</p>
<h2>Google Discover Optimization</h2>
<p>Publishers and SEOs are aware of optimizing for Google Search.</p>
<p>But many content publishers may not be aware of how Google Discover can improve to enjoy the traffic loads that result from proper optimization of Google Discover and Google Discover Follow feature.</p>
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<p>The Follow Feed feature, a component of Google Discover, is a way to help ensure a website gets a steady stream of relevant traffic beyond organic search.</p>
<p>This is why it is important to ensure that your RSS/Atom feeds are properly optimized.</p>
<p>Google read <a href="https://developers.google.com/search/updates#january-2023" target="_blank" rel="noopener">advertisement</a> From updated instructions and a full read <a href="https://developers.google.com/search/docs/appearance/google-discover#feed-guidelines" target="_blank" rel="noopener">Follow the feature brief instructions here</a>.</p>
<p><em>Featured image by Shutterstock / fizkes</em></p>
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<script id="tie-schema-json" type="application/ld+json">{"@context":"http:\/\/schema.org","@type":"Article","dateCreated":"2023-02-02T16:40:50+00:00","datePublished":"2023-02-02T16:40:50+00:00","dateModified":"2023-02-02T16:40:51+00:00","headline":"Google Updates Discover Follow Feed Guidelines","name":"Google Updates Discover Follow Feed Guidelines","keywords":[],"url":"https:\/\/altwhed.com\/google-updates-discover-follow-feed-guidelines\/","description":"Google has updated the Google Discover feed guidelines to emphasize the most important elements that must be included in the feed in order to properly optimize it. Google Discover Feed The Google Disc","copyrightYear":"2023","articleSection":"SEO","articleBody":"Google has updated the Google Discover feed guidelines to emphasize the most important elements that must be included in the feed in order to properly optimize it.\nGoogle Discover Feed\nThe Google Discover Follow Feed feature provides relevant content to Chrome Android users and is a valuable source of traffic that matches users' interests.\nGoogle Discover Follow is a component of Google Discover, a way to capture a continuous stream of traffic apart from Google News and Google Search.\n \n \n \n \n \n \n \nGoogle's Discover Follow feature works by allowing users to choose to receive updates about the latest content on a site they are interested in.\nThe way to participate in Discover Follow is through an enhanced RSS or Atom feed.\nIf the feed is properly optimized on a website, users can choose to follow a specific website or category of website, depending on how the publisher configures their RSS\/Atom feeds.\nAudiences who follow a website will see the new content populate their Discover Follow feed which in turn brings new waves of traffic to participating websites that are properly optimized.\n \n \n \n \n \n \n \nAccording to Google:\nThe Follow feature allows people to follow a website and get the latest updates from that website in the Follow tab of Discover in Chrome.\nCurrently, the Continue button is a feature available to users who are signed in in English in the United States, New Zealand, South Africa, the United Kingdom, Canada, and Australia using Chrome Android.\nReceiving Discover Follow traffic only happens to sites with properly optimized feeds that follow the Discover Follow Guidelines.\nUpdated guidelines for the Google Discover Follow Follow feature\nGoogle has updated its guidelines for the Discover Feed feature to emphasize the importance of the feed And emphasizing that the feed contains these elements.\n \n \n \n \n \n \n \nThe new directives state:\nThe most important content for the follow feature is the feed element and items per item. Make sure your feed contains these items.\nThe absence of these two elements is supposed to result in Google being unable to understand the feed and display it to users, resulting in a loss of traffic.\nSite publishers who participate in Continue Google Discovery must verify that their RSS or Atom feeds correctly display the element And .\nGoogle Discover Optimization\nPublishers and SEOs are aware of optimizing for Google Search.\nBut many content publishers may not be aware of how Google Discover can improve to enjoy the traffic loads that result from proper optimization of Google Discover and Google Discover Follow feature.\n \n \n \n \n \n \n \nThe Follow Feed feature, a component of Google Discover, is a way to help ensure a website gets a steady stream of relevant traffic beyond organic search.\nThis is why it is important to ensure that your RSS\/Atom feeds are properly optimized.\nGoogle read advertisement From updated instructions and a full read Follow the feature brief instructions here.\nFeatured image by Shutterstock \/ fizkes\n\r\n","publisher":{"@id":"#Publisher","@type":"Organization","name":"aitwhed","logo":{"@type":"ImageObject","url":"https:\/\/altwhed.com\/wp-content\/themes\/jannah\/assets\/images\/logo@2x.png"}},"sourceOrganization":{"@id":"#Publisher"},"copyrightHolder":{"@id":"#Publisher"},"mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/altwhed.com\/google-updates-discover-follow-feed-guidelines\/","breadcrumb":{"@id":"#Breadcrumb"}},"author":{"@type":"Person","name":"admin","url":"https:\/\/altwhed.com\/author\/admin\/"},"image":{"@type":"ImageObject","url":"https:\/\/altwhed.com\/wp-content\/uploads\/2023\/02\/Google-Updates-Discover-Follow-Feed-Guidelines.jpg","width":1600,"height":840}}</script>
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