Marketing In The Metaverse [Podcast]

Have NFTs, Metaverse, and web 3.0 gotten on your marketing radar?

In a world where the digital and physical worlds meet, metaverses present unprecedented opportunity for brands.

Lisa Baer of The Buyer Group joined me at the SEJ show to highlight the Metaverse and what it is.

We talked about this perfect new frontier for marketers who want their business in front of consumers. And it just started!

Meta is not a Metaverse. Meta is only one copy of the Metaverse. We can’t say what the Metaverse will look like because it’s so early on. – Lisa Bayer, 8:42

NFTs are very popular right now as art, which is excellent if it resonates with art, but art also has to have some kind of utility, kind of what it comes with. What uses and benefits will I get if I buy this NFT, or am I just buying a piece of art like I have a piece of art on my wall? – Lisa Bayer, 30:45

I see the entire Web 3 movement as decentralized. I don’t remember anything being this exciting since the internet was launched in the first place. Lauren Baker, 12:00

[00:00] About Lisa and how she got started
[07:58] – What are Metaverse, web 3.0 and NFTs and how can they help create a business?
[09:07] – What does the Metaverse look like today?
[17:29] How does Snap work with augmented reality?
[20:59] What are NFTs, and how do they play a role in Metaverse’s commercialization?
[26:26] – How virtual events are held.
[29:27] Is there a lead generation component in NFTs?
[30:34] – Learn from an NFT investing use case as a marketer.
[34:01] – What are Creator Coins?
[39:23] – Web Effects 3.0 Lisa recommends.
[43:29] How do wallets work?
[46:38] – Where’s a good place to learn about the Metaverse.

Mentioned sources:

disabled women – https://www.femaledisruptors.com/

Get $FEM coin – https://rally.io/creator/FEM/

Horizon World – https://www.oculus.com/horizon-worlds/

Alt Space VR – https://altvr.com/

my place – https://spatial.io/

NFT Women’s World – https://worldofwomen.art/

NFT Beauty Coach – https://bossbeauties.com/

Marketing New Realities by Cathy Huckle – https://www.amazon.com/Marketing-New-Realities-Introduction-Communications/dp/0996510672

I see brands setting aside a portion of their marketing budget for the year to buy NFTs in a community that aligns with that brand’s mission and vision.

So it is a way to establish yourself as a brand. You have to do it the right way. You must be authentic and transparent, and you must be able to spend time in the community you are aligned with.

Forget having to launch an NFT collection. Just find an NFT group or community that aligns with what your brand stands for and invest in it. – Lisa Bayer, 32:46

The most common NFTs you’ll see are those of people changing their avatars. These are great from a marketing perspective because people are buying into these NFT projects because of the community. – Lisa Baer, ​​22:39

NFTs are just a way to get your community to invest in and believe in each other. So I think it’s the next generation of community building. – Lisa Bayer, 36:12

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Contact Lisa Buyer:

Lisa was an early adapter of new trends and technologies, always staying ahead of the game. She has over 20 years experience as an advocate integrating PR, SEO, and social media for clients, including Fortune 500 companies or startups.

She’s also an avid user of digital living tools, so when she wrote Social PR Secrets (4th ed. 2019), it came as no surprise that this book had a foreword by Jay Kawasaki.

Lisa is the go-to person for today’s digital marketers. She blends traditional essentials with modern best practices and loves to share her knowledge at conferences across America.

Connect with Lisa on LinkedIn: https://www.linkedin.com/in/lisabuyer/

Follow her on Twitter: https://twitter.com/lisabuyer

Connect with Lauren Baker, Founder of Search Engine Journal:

Follow him on Twitter: https://www.twitter.com/lorenbaker

Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker