Google Ads has begun rolling out a tool that allows advertisers to self-upgrade eligible Smart Shopping and Local campaigns to Performance Max.
Earlier this year, Google announced that it would end Smart Shopping and Local Campaigns, as Performance Max offers the same core features.
Google will automatically upgrade campaigns to Performance Max at the end of September. However, advertisers are encouraged to upgrade their campaigns early on.
Here’s what you need to know about the self-upgrade tool, including how to use it and when it will be available.
Use the Google Ads self-upgrade tool
You can access Google’s self-promoting tool for Local and Smart Shopping campaigns from the Recommendations or Campaigns page or by clicking on the link in the notification.
Upgrading is a simple one-click process. Below is an example:
Previous campaign performance will carry over from your previous local campaigns to your new Performance Max campaigns. Campaign settings such as conversion goals, budget, creative assets, and bid strategy will also carry over.
After upgrading, local campaigns will be set to “removed”, which means they cannot be modified or reactivated.
availability
Google says the self-upgrade tool will be rolled out in phases during August and the beginning of September.
If you choose not to use the self-upgrade tool, Google will automatically upgrade your Smart Shopping and Local campaigns at the end of September.
Google will run a second round of automatic upgrades in 2023 for campaigns that weren’t upgraded in September. This is to minimize disruptions during the holiday season.
You can expect notification from Google before your campaigns are automatically upgraded.
Source: The Google
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