Google is introducing a new placement option for video ads that allows advertisers to target specific types of music on YouTube.
The new Mood Music Lists placement is designed to help advertisers reach users when they are in a positive mood, as more people reporting music makes them happy.
In an announcement, Google stated:
“Music is a deeply personal medium and often reflects the state of mind of listeners. In fact, a new Ipsos survey commissioned by Google shows that 48% of people in the US say they consume music to improve their mood and 84% say that music makes them very happy.”
Google is launching the following 5 types of mood playlists in 20 countries:
- romantic
- Happy and joyful
- goosebumps
- pessimist
- Funky mood
When placing ads by Music Mood list, the ads will be shown alongside videos taken from the same mood cues that YouTube uses as part of YouTube Music playlists.
Happy & Uplifting Mood, for example, contains videos of the happiest pop songs, happy alternative playlists, and many other playlists that people listen to to feel good.
availability
Mood targeting lists are available to Google Ads advertisers in 20 countries.
All content targeting types can now be found under “Content” in the side navigation of your Google Ads account.
Topics, Placements, Display/Video Keywords, and Exclusions for all types of content targeting are now labeled under the Content tab in the side navigation menu.
For “Exclusions,” click the drop-down arrow to the right of the term “Exclusions” to select exclusions for Display/Video topics, placements, or keywords.
Source: The Google
Featured image: Merla/Shutterstock
