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First Look! 2024 Ram Rev EV Truck From Super Bowl Ad

The Stellantis Super Bowl ad called “Premature Electrification” features photos of the production REV EV truck. And while Chevrolet and GMC found enough in their budgets to create a car, Ram chose to go the way Ford got the Lightning. The electric vehicle is based on the gas-powered Ram 1500.

Why doesn’t the Ram REV look like the concept?

2024 Ram REV EV Truck | RAM

It often shows only the last month. It becomes difficult to reconcile how automakers tease a concept and then pull the rug out from under you. But that, apparently, is okay with the Ram. We hoped that some of the more interesting features of the concept would be available in production form.

body, we expect a similar width in the cabin. So there is no exit and entry without poles. Ram amplified these two dramatic features as well with the concept.

What is the theme of the Ram REV Super Bowl?

REV
2024 Ram REV EV Truck | RAM

The commercial’s comedic theme takes a negative and turns it into a marketing bonus. Since Ram has been late to the electric truck game, presumably the wait will be worth it. “We have an amazing all-electric truck that can really deliver what people want from a truck, so ‘wait, wait and see’ is the meaning of the ad,” said Olivier François, Stellantis chief marketing officer. “This is our playground.”

With the commercial’s release, Ram CEO Mike Koval issued a statement saying, “We are on an exciting electrification journey that will see Ram surpass the competition in the areas customers care about most, range, payload, towing and charge time.”

Are prices and specifications available now?

REV
2024 Ram REV EV Truck | RAM

In addition to pushing the REV, after l Ram starts taking reservations on. Placing an EV deposit gets you into what Ram calls REV Insider+. More on that as well as specs and pricing will happen during the week.

rams
2024 Ram REV EV Truck | RAM
Related

When the concept first came out, Ram said it could charge at 350 kW and that a 10-minute charge added 100 miles of range. Rear wheel drive as promised. The concept was also promoted that Level 3 autonomous driving was available, with a retracted steering wheel in autonomous mode. These features may also be for concept only.

EV production won’t begin until 2024 with a debut late in the year.

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