Neil Mohan, the new head of YouTube, announced the company’s priorities for 2023, affirming his commitment to supporting creators and artists on his platform.
In a challenging macro-economic climate, Mohan stated that YouTube will continue to put creators first, providing opportunities to grow their businesses and earn money by doing what they love.
More ways for creatives to make money
Mohan announced that YouTube will provide creators with more tools to earn a living on the platform.
The company is expanding its underwriting business, investing in shopping, and improving its paid digital goods offering.
These choices for creators are making an impact, with more than six million viewers paying for channel memberships on YouTube in December 2022, which is a 20% increase from the previous year.
Listen to the creators
Creator feedback is an important part of how YouTube develops products, and Mohan plans to meet more creators in person to see how he can support them.
YouTube recently heard from creators about the importance of expanding accessibility for people who are deaf or hard of hearing.
Now provides automatic captions in more languages thanks to long-term investments in machine learning.
Building for the future
YouTube is investing in the features and experiences that will make it the home for viewers and creators now and in the future.
The company is doubling down on its streaming and connected TV efforts, unlocking new creative possibilities, and expanding the field of work for creators across formats.
YouTube recently adapted the mobile experience from short films to a format suitable for television, and Mohan noted that television was the fastest growing screen in the past year.
Creators: Unleash creativity across formats
YouTube Shorts give creators more reach, averaging over 50 billion views per day, and the number of channels uploading Shorts per day grew nearly 80% last year.
YouTube is making it easier for creators to showcase their podcasts on the platform with new features in YouTube Studio.
Later this year, RSS integration will give streamers another way to upload their shows to YouTube, giving users even more listening options.
In addition, YouTube will roll out a new tool that will allow creators to record a short clip in a side-by-side format with both short clips and YouTube videos to easily add their own style of direction or join in reactions.
The future of artificial intelligence in digital video
YouTube envisions the future of creativity and develops cutting-edge tools for creators to grow their ambitions through short films, live broadcasts, podcasts, and more.
With the generative capabilities of AI, content creators can scale storytelling and raise production value.
YouTube is taking the time to develop these features with thoughtful guardrails and plans to roll out tools and safeguards for creators to responsibly embrace this technology.
In summary
YouTube has supported creators and artists on its platform this year by providing more opportunities to earn money and improving accessibility and features based on their feedback.
YouTube is investing in the future of connected TV broadcasting and unlocking new creative possibilities for channels across different formats.
Moreover, the company envisions the future of creativity by exploring the generative capabilities of artificial intelligence, which can enhance storytelling and production value.
YouTube aims to remain a leader in the digital video industry and continue to provide a home for creators and viewers.
Featured image: Ahmadryd307/Shutterstock
source: Youtube
