SEO

5 Ways To Drastically Improve The ROI Of Your SEO Strategy

The rules of SEO are constantly changing, so how do you keep up?

You feel like you hardly have enough time to focus Your search engine optimization strategy?

Search sophistication continues to increase and bring a new sense of excitement to the world of search engine optimization (SEO).

One way to keep up, especially if you’re an SEO professional working in e-commerce, is to spot and prioritize business opportunities.

Wondering which strong priorities you should complete first?

The key is surprisingly simple: Keeping the basics at the forefront of your SEO strategy.

  1. Stay tuned seasonal trends To help plan your content strategy.
  2. identification It’s easy to get and prioritizing efforts based on value.
  3. Understand the target audience To improve informational searches.
  4. Use the changing SERP landscape to Identify new opportunities.
  5. Pay attention to files Voice sharing versus competitors.

Let’s dive into exactly how to do each of these steps so you can level up your SEO strategy.

1. Identify seasonal keyword trends

At a time when the search world is undergoing unprecedented change, it pays to include SEO tactics in your strategy that lead to a sense of predictability.

One great SEO tactic is to select and Planning seasonal trends.

Most product demand trends have seasonal highs and lows. But are you timing your content appropriately to drive traffic and sales from these styles?

Before creating a new content plan, it’s a good idea to look at historical search trends first.

Analyzing historical research data for your key products is a great way to predict whether the same trends will occur in the future.

You’ll be safe in the knowledge that your strategy isn’t based on assumptions, and you may find that order timing isn’t quite what you expect.

How to identify seasonal keyword research trends

The best way to successfully adopt seasonal search trends data into your content strategy is to follow this simple process:

  1. PlanUse historical search trend data to plan your content strategy.
  2. impactEnsure that there are tactics in place to influence customers when the market is less competitive and customers are in the research phase of the buyer’s journey.
  3. summit: pay attention when you climax; Try to populate as much real estate as possible in the SERPs during this time.
  4. repeats: Use the trend data to determine if this is a trend that will happen again next year or if you can move your focus to other categories.

Example: How to identify seasonality in keyword trends

Let’s look at an example [menswear] Searches US Google and navigates to product category: Coats & Jackets, with Pi Datametrics Market IntelligenceHistorical revenue potential from January to December of 2022.

Right away, we see a surprise—the search and demand for coats and jackets actually started in June. Your marketing should be too.

Screenshot from Pi-Datametrics.com, February 2023.

Probably not what you’d expect when summer temperatures are at their peak (it’s certainly surprising to see that there is similar demand for coats and jackets in August as there was in February).

June is much earlier than when most brands start marketing their coats and products.

This creates an opportunity for you to compete in a less competitive and crowded space, whether through paid or organic tactics.

Another advantage of ensuring your content is published before peak demand is that you will capture your future customer’s attention during the ‘research’ phase.

So, while the customer’s intent may not be to buy at this time, you will have plenty of opportunity to influence them prior to their purchase decision through retargeting tactics.

2. Research and take advantage of the low hanging fruit: medium sized keywords

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