The social media landscape is constantly changing and evolving.
And while it’s important to keep up with these changes, you should keep one thing in mind — there are still some things that stay the same.
One of those things is the importance of having a strong presence across multiple channels. This includes established digital marketing channels such as Facebook, Instagram, LinkedIn, and Twitter.
Finding ways to increase your presence and reach your target audience on each platform is crucial.
For example, another way to expand the use of Facebook is to create a Facebook group.
The Facebook group is an excellent place for people to share their thoughts and interests and build relationships.
Facebook Groups provide a private forum where members can interact with each other through posts, comments, photos, and videos.
It’s a great way to stay connected with your community.
Facebook Groups also provide a place where companies can share information and promote their brand. It is a very useful tool for companies to get feedback from their customers and grow their audience.
In this guide, you’ll learn why having Facebook group brands is beneficial, how to create a group, and some helpful marketing techniques so you can start growing your group.
Why should you create a Facebook group?
A Facebook group can be a great place to start if you’re looking to connect with other businesses or individuals with similar interests.
They provide a place where members can ask questions and get answers from experts.
Facebook groups are also excellent for getting customer feedback or sharing information with other members.
In addition, they can give your business access to a larger audience of potential customers.
However, some companies ignore the importance of having a strong community, which can lead to lower participation rates.
The key is finding the right marketing strategy that works for your brand.
A thriving community means engaging members.
Engagement comes in different forms, such as likes, comments, and shares.
To see higher engagement rates, you must focus on providing value to your group members.
The number of people who join a group varies depending on its purpose.
For example, a public group has thousands of participants, while a closed group is usually smaller – sometimes fewer than 100 members.
How do you create a group on Facebook?
So, it piqued your interest. Here’s how to create a Facebook group in two simple steps:
to create a group on FacebookGo to the upper right section of Facebook and select a group.
Then enter the name of the group you want to create and press Create a group.
Next, you will choose the privacy settings for the group.
Then, when done, this will bring up a form where you can add members to your group.
click Add a member next to each person you want to join the group.
After adding all members, click Saving changes. Then click Create.
There you have it, the Facebook group.
You can now add rules to your group, as well as a cover photo and description.
Next, you’ll want to add admins to your group because they’ll be the people who manage the group.
We’ll now explore how to create a thriving community around your brand.
Increase your group’s reach with these 7 Social Media Marketing Techniques.
7 Mass Marketing Tactics on Facebook
1. Add the Facebook link to the homepages
If you already have a blog, it is an easy platform to promote your Facebook group.
Not only does this give people another way to connect with you, but it also helps spread the word about your group.
You can even ask members to join the group and post reviews of your products or services.
You can also add a link to your Facebook group on your website’s contact page or add it to your navigation bar or sidebar.
Some other great places to link to your Facebook group include pinning a graphic with the link to Twitter, on your Facebook page, on your YouTube channel, and on your Instagram brand bio.
Since Pinterest and Instagram are inherently more visible, you can create a graphic promoting your Facebook group and share it.
Brands should aim to post regularly about the collection via social media.
You can also try promoting it in other Facebook groups within your industry or even related community groups.
Additionally, you can add the link to your group (and your other social media handles) to your email signature.
This way, people can easily join your Facebook group or follow you on social media right from your email.
2. Post polls, surveys and quizzes
An excellent and quick way to engage your audience through polls, surveys, and quizzes.
Question-based content is a great way to get people talking in your group while learning valuable insights about your members and target market.
You can use it to ask your followers about topics they want to know more about in your group or to find out which products people like best.
These sharing techniques are also a great way to find trends related to your brand, giving you more ideas for your social media posts.
The good thing about surveys is that you can collect users’ emails for your opt-in list.
You can add a giveaway or discounts for your brand to increase engagement and motivate people to take quizzes or surveys.
3. Welcome to the email series
Try promoting your Facebook group in your new subscribers welcome thread email.
You can add a link to each email in your thread to accomplish this.
Or, in an email, you can talk about the Facebook Group and dig deeper into the benefits of being part of the group.
In the same email, you can discuss other social media platforms your brand uses and highlight that it is important to follow them to see what new products and discounts may arise.
This way, anyone who reads your email has the opportunity to join your group or find their preferred way to stay up to date on your brand.
4. Use themes from the group
By monitoring comments and reviewing engagement with your group insights, you can find topics to use in other content – including upcoming social posts.
Facebook Groups are also a great way to promote new products and services.
When you launch a product or service, you can share it on social media and within your group.
You will be able to get feedback from your group on your new release and answer any questions your audience may have.
5. Take advantage of Facebook Insights
Facebook Insights helps you understand what people in your group like, how they use your content, and where they’re coming from.
It also shows how many people visit your group and how often they interact with your posts.
You can also use Facebook Trends to find the best times, days to post, and when you have the most active users.
This way, you will be able to ensure that members see posts and get more engagement.
You can also schedule posts as you would with Instagram or your Facebook page so that you have content already uploaded in the queue.
6. Make Facebook Live videos
Facebook Live videos help your audience build familiarity with your team and brand.
They can also help start more conversations in your group and get people excited about your brand.
Some ideas for Facebook Live videos are tutorials with your products, letting the audience in on an upcoming product release, behind the scenes take a look at what you’re working on, or answering audience questions.
7. Collaborative Marketing
One way to help increase engagement is to allow people to promote things like groups or other products or services within your Facebook group.
You can set aside one day a week and let people tag their work in the comments.
Facebook group members can also share their successes with your products or service.
Collaborate with influencers or group members to create posts promoting your brand and sharing products they enjoy.
Takeaway
You shouldn’t rely on paid advertising alone to grow your Facebook group organically.
Instead, experiment with ways to build and nurture a real community among your group members.
Focus on creating content that resonates with your audience and sharing it within your Facebook group and across social media.
Post pictures of your products, share blog posts, and find ways to better interact with your online audience.
The key to growing your group organically is consistency.
Make sure you post regularly and stay engaged with your audience.
When you do this, you will build a solid foundation of trust and loyalty among your members, which will help you attract new members who are interested in joining your community.
More resources:
- New ways to grow and manage Facebook Groups
- Facebook Video Tips: 15 ideas for more engagement
- Social Media Marketing: A Complete Strategy Guide
Featured image: Pivot Point / Shutterstock
