Another year, another victory for Tacoma. The midsize truck has topped its class in sales for many years, and it’s at the top again in 2022. What makes so many people want to keep buying a Tacoma year after year? There are several reasons why it’s the best-selling midsize truck of 2022.
The best-selling midsize truck of 2022
The best-selling midsize truck of 2022 was the Van. Like many previous years, the 2022 model year demonstrated that customers remain loyal to the popular pickup. Toyota reportedly delivered 237,323 Tacoma trucks to customers in 2022, which is a 6% decrease from the previous year. Primarily, the decline is due to the ongoing supply shortages affecting the industry, but Tacoma’s numbers are still quite impressive. Other models saw a much higher drop in sales for the same reason.
Why does the Toyota Tacoma sell more units than any other midsize model?
Toyota Tacoma is more affordable
First, the price is one of the top reasons customers continue to buy the Toyota Tacoma over its competitors. Pricing for the 2023 Toyota Tacoma starts at $27,750 for the cheapest model in the lineup. While it’s priced similar to the Ford Ranger’s $27,400, it’s much cheaper than other midsize trucks. For example, the Chevrolet Colorado starts at $29,200, the GMC Canyon at $36,600, the Jeep Gladiator at $38,775, and the Jeep at $29,190. It’s easy to see why buyers would choose the popular Toyota when other models could be more expensive.
Plus, the Tacoma’s base model isn’t the only well-priced model. Even the highest trim, the TRD Pro, is still less than $48,000. While pricey, it’s nothing compared to the higher-end trims some competitors have, and the TRD Pro adds plenty of equipment that most buyers will find worth the price. Off-roading is the best place to be with TRD Pro off-road suspension, Fox shock absorbers, all-terrain tires, and more.
Tacoma SR5 and packages are a steal
Accordingly, the SR5 is the most popular model in the 2023 Toyota Tacoma lineup. It’s more expensive than the base SR but remains affordable at just over $30,000. First, it comes with SR-style hardware like Android Auto, Wi-Fi, USB ports, bed cleats, a sturdy composite bed, and other cool features.
Then, the SR5 upgrade adds alloy wheels with a V6 engine, remote control vehicle lock/unlock, chrome exterior trim, power-sliding rear window, power-adjustable driver’s seat, auto-dimming rear-view mirror, leather-wrapped steering wheel and screen 8 inch touch screen.
However, the real value comes with exclusive SR5 packages, which unlock with the V6 engine. The Dynamic Navigation, Technology and Trail Edition packages offer plenty of value for a low price. Notable features include navigation, rear parking sensors, blind-spot monitor, all-terrain tires, front/rear suspension lift, unique seat trim, all-weather floor mats, and locking bed storage.
Toyota reliability is reliable
The final reason many customers continue to buy year after year is reliability. Some automakers, such as Toyota, are synonymous with reliability. Probably nothing in the automaker’s lineup falls more into this category than the Tacoma. Drivers often brag about how long their Tacomas lasted and how many problems they had. Like some other models, the Tacoma is a purchase with 200,000 miles or more, so buyers find it worth it.
The real question is, how does the best-selling midsize truck remain if everyone else’s Tacoma lasts? We know only assuming there are only new buyers every year. With off-road capability, a luxurious interior, safety, and phenomenal reliability, buyers know the Toyota Tacoma is a name they can trust.
Toyota Tacoma: Best Selling Midsize Truck of 2022
Another year topping the sales charts is nothing new for the Toyota Tacoma. For 2022, it’s kept everything mostly the same as it was in the previous model year. With no major changes, some critics said it needed an update, especially on the inside. Fortunately, within the next few years, we’re expecting a complete redesign of the most popular midsize pickup truck for the first time since 2016. Will that make the Tacoma even more popular? Or will another model reach the top of the charts for the first time in 17 years?